Assistant Marketing Manager

3 days ago

Cebu City, Central Visayas, Philippines One Outsource Direct Corporation Full time $60,000 - $80,000 per year

Qualifications:


• At least 5 years of experience in marketing, brand management, or related roles, preferably within the FMCG industry.


• Strong knowledge of the Visayas and Mindanao markets, including consumer preferences, local cultures, and distribution channels.


• Excellent analytical skills to effectively gather and interpret market data, consumer insights, and sales performance metrics.


• Ability to develop and execute marketing strategies that align with overall business objectives.


• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.


• Strong collaboration and communication skills to work effectively with cross-functional teams and external agencies.


• Result-oriented mindset with a track record of achieving targets and driving business growth.


• Proficiency in MS Office applications and familiarity with marketing software and tools.

Responsibilities


• Develop and execute local marketing strategies and plans for the Visayas and Mindanao regions, in alignment with overall brand and category objectives.


• Identify and capitalize on potential market opportunities by translating local insights into actionable marketing initiatives and product development plans.


• Collaborate closely with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities.


• Conduct in-depth market research and consumer insights analysis to understand local preferences, trends, and consumer behaviors.


• Monitor and analyze marketing performance metrics, sales data, and market trends to assess the effectiveness of marketing campaigns and identify areas for improvement.


• Assist in the development and management of the marketing budget for the assigned regions.


• Stay updated on industry trends, competitor activities, and local market dynamics to proactively identify market shifts and recommend strategic adjustments.


• Work with agencies and creative teams, as aligned and advised by the category teams, to develop effective communication campaigns tailored to the local market, including advertising, promotions, and digital marketing.

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