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Marketing Department Assistant
2 weeks ago
As a Marketing Coordinator, you will play a vital role in supporting the marketing department's initiatives. Your primary responsibility will be to assist in the planning, execution, and tracking of marketing programs across various channels.
Key Responsibilities:- Campaign Coordination
- Assist in developing and implementing marketing campaigns using digital, social media, email, and print channels.
- Coordinate with internal teams and external partners to ensure timely and effective campaign execution.
- Create, edit, and manage content for marketing materials, including brochures, newsletters, social media posts, and website content.
- Work with designers, copywriters, and other team members to produce engaging and brand-consistent content.
- Manage the company's social media accounts, including content planning, posting, monitoring, and engagement.
- Analyze and report on social media performance to suggest improvements.
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Provide insights and recommendations based on research to improve marketing strategies.
- Assist in planning and coordinating events, such as trade shows, webinars, and promotional events.
- Manage event logistics, including vendor communication, attendee registration, and post-event follow-up.
- Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and CRM software.
- Prepare reports and present findings to inform future strategies.
- Provide administrative support to the marketing team, including scheduling meetings, organizing marketing materials, and maintaining databases.
- Assist in preparing presentations, reports, and other marketing documents.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in marketing or a related field.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software.
- Experience with social media management and content creation.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Familiarity with SEO, SEM, and digital analytics tools is a plus.
- Experience with graphic design tools such as Adobe Creative Suite.
- Knowledge of web development basics and CMS platforms.
- Certification in Google Analytics or similar tools.