Assistant Marketing Manager

4 days ago

Cebu City, Central Visayas, Philippines One Outsource Direct Corporation Full time ₱900,000 - ₱1,200,000 per year

Job Responsibilities


• Develop and execute local marketing strategies and plans for the Visayas and Mindanao regions, in alignment with overall brand and category objectives.


• Identify and capitalize on potential market opportunities by translating local insights into actionable marketing initiatives and product development plans.


• Collaborate closely with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities.


• Conduct in-depth market research and consumer insights analysis to understand local preferences, trends, and consumer behaviors.


• Monitor and analyze marketing performance metrics, sales data, and market trends to assess the effectiveness of marketing campaigns and identify areas for improvement.


• Assist in the development and management of the marketing budget for the assigned regions.


• Stay updated on industry trends, competitor activities, and local market dynamics to proactively identify market shifts and recommend strategic adjustments.


• Work with agencies and creative teams, as aligned and advised by the category teams, to develop effective communication

Qualifications

  • Bachelor's degree in Marketing Management or related field
  • With 5+ years FMCG marketing/brand management experience
  • VisMin market expertise (consumer, trade, and culture)
  • Strong analytical + executional skills
  • Proven success in trade activations & localized campaigns
  • Strong knowledge of the Visayas and Mindanao markets, including consumer preferences, local cultures, and distribution channels.
  • Excellent analytical skills to effectively gather and interpret market data, consumer insights, and sales performance metrics.
  • Based in Cebu & mobile across VisMin

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