
Assistant Marketing Manager
3 days ago
Job Responsibilities
• Develop and execute local marketing strategies and plans for the Visayas and Mindanao regions, in alignment with overall brand and category objectives.
• Identify and capitalize on potential market opportunities by translating local insights into actionable marketing initiatives and product development plans.
• Collaborate closely with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities.
• Conduct in-depth market research and consumer insights analysis to understand local preferences, trends, and consumer behaviors.
• Monitor and analyze marketing performance metrics, sales data, and market trends to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Assist in the development and management of the marketing budget for the assigned regions.
• Stay updated on industry trends, competitor activities, and local market dynamics to proactively identify market shifts and recommend strategic adjustments.
• Work with agencies and creative teams, as aligned and advised by the category teams, to develop effective communication
Qualifications
- Bachelor's degree in Marketing Management or related field
- With 5+ years FMCG marketing/brand management experience
- VisMin market expertise (consumer, trade, and culture)
- Strong analytical + executional skills
- Proven success in trade activations & localized campaigns
- Strong knowledge of the Visayas and Mindanao markets, including consumer preferences, local cultures, and distribution channels.
- Excellent analytical skills to effectively gather and interpret market data, consumer insights, and sales performance metrics.
- Based in Cebu & mobile across VisMin
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