Head of TikTok Shop and Creator Content

16 hours ago

Manila, National Capital Region, Philippines 310 Nutrition Full time ₱1,500,000 - ₱2,500,000 per year

Job Title: Head of TikTok Shop & Creator Content

Job Type: Full Time, Onsite

Department: Operations

Reporting to: CEO

Role Overview:

The Head of TikTok Shop & Creator Content is a leadership role to spearhead the TikTok affiliate marketing and creator content initiative focused on shoppable short videos and live-stream commerce. The position is based in White Plains, Quezon City, operating from the in-house studio.

Ideal Candidate Profile

● 5+ years in digital or influencer marketing with e-commerce experience and hands-on TikTok Shop

● success.

● Deep understanding of TikTok creator ecosystem, algorithm, and affiliate marketing.

● Strategic and data-driven mindset with strong leadership and execution skills.

● Comfortable collaborating with AI-driven workflows and innovation.

● Networked in Philippine creator and agency communities.

Key Responsibilities

● Develop and execute a TikTok commerce strategy centered on affiliate marketing and live selling.

● Recruit and manage TikTok creators and affiliates to produce shoppable content.

● Lead content strategy for videos and live streams, guiding creators with trending formats.

● Monitor KPIs and refine strategy using TikTok analytics for performance optimization.

● Collaborate with the AI Coach to automate and scale workflows using AI agents.

Qualifications & Requirements

● Bachelor's degree in Marketing or related field.

● 5–7 years of relevant experience in social commerce or influencer marketing.

● Strong analytical, communication, and leadership abilities.

● In-depth familiarity with TikTok Shop, Live Shopping, and Spark Ads.

● Fluent in English; Filipino proficiency preferred.

● Tech-forward mindset and openness to AI-based process optimization.

Summary

The Head of TikTok Shop & Creator Content will architect the TikTok commerce ecosystem for the company — building scalable creator systems and leading performance-driven content output. Over time, this role evolves into an AI-empowered content operations leader, shaping how the brand integrates

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