Brand Marketing Manager

3 days ago

Mandaue City, Central Visayas, Philippines S.E.A Olympus Marketing, Inc Full time ₱1,500,000 - ₱2,500,000 per year

About the Role

This role involves developing and maintaining brand guidelines, ensuring brand consistency, and executing comprehensive brand strategies that align with business goals.

Responsibilities

  • Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
  • Ensure brand consistency across all channels and touchpoints.
  • Develop and execute comprehensive brand strategies that align with business goals.
  • Understand and analyze the brand's position in the market through gathering consumer insights.
  • Collaborate with the marketing team to create innovative and engaging marketing strategies that align with the brand's vision.
  • Oversee the development and execution of marketing campaigns to enhance brand awareness and drive growth.
  • Track and analyze key performance indicators to assess the effectiveness of brand strategies.
  • Optimize spending and assess the return on investment (ROI) for various campaigns.
  • Keep an eye on brand competition to ensure brand leadership.
  • Conduct market research to understand consumer behavior, competitor landscape, and emerging industry trends.
  • Work closely with various teams, including marketing, sales, product development, and customer support, to ensure seamless brand execution and alignment.
  • Spearheads product training of the sales teams, marketing teams, support group and clients – on an as needed basis.
  • Leverage social media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
  • Proactively responds to the needs of the brand across the board.

Qualifications

  • Bachelor's degree in business administration, marketing, or a related field.
  • Ability to work in a fast-paced environment.
  • Effective written, oral communication and presentation skills.
  • Exceptional negotiation and decision-making skills.
  • Proficient in all Microsoft Office applications.
  • Exceptional PR Skills. Resourceful.
  • Knowledgeable about general construction and design.
  • Creative and Innovative.
  • High Analytical.
  • Good Financial Acumen.

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