Email Marketing Specialist
1 week ago
Position:
Email Marketing Specialist
Schedule:
Day Shift
Employment Type:
Full-time
About the Role:
We're looking for a hands-on Email Marketing Specialist to help shape the way we communicate across a family of growing consumer brands. You'll manage everything from setup and segmentation to campaign launches and performance reporting—mostly using no-code platforms such as Klaviyo and Hubspot. Experience with coded tools like HTML or custom integrations is a plus, but not essential.
Duties and Responsibilities
- Build and schedule email campaigns and automations (e.g. welcome, cart abandon, post-purchase)
- Set up dynamic content and personalization using customer profile data
- Segment audiences by behavior, engagement, or lifecycle stage
- A/B test content, subject lines, and send times using platform tools
- Monitor email performance and recommend improvements
- Collaborate with other teams to align EDMs with marketing goals
Qualification
- 3+ years' experience in email marketing
- Solid knowledge of Klaviyo, Hubspot, or similar platforms
- Confident with segmentation, flow automation, and analytics
- Comfortable working across different brands and voice tones
- HTML email editing or coded templates
- Lead generation or e-commerce brands
- Tools You'll Use: Klaviyo, Hubspot, & Google Analytics
- Bonus: HTML/CSS, Zapier, or custom flow integrations
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