Senior Digital Marketing Manager

1 week ago

Legazpi, Bicol, Philippines Pandr Outsourcing Full time $70,000 - $120,000 per year

Lead. Create. Optimize. Drive E-commerce Growth.

Job Overview

We are seeking an experienced and multifaceted Senior Digital Marketing Manager to take charge of creative, advertising, and e-commerce initiatives. This role requires a unique blend of creative production, data-driven marketing, and technical expertise. The ideal candidate is a hands-on leader capable of managing projects from ideation to deployment and optimization, ensuring impactful campaigns and seamless execution across multiple platforms.

Requirements
Key Responsibilities

Creative & Content Production

  • Edit and produce high-impact video content for Meta, TikTok, Google Ads, and organic platforms.
  • Design static graphics, carousels, and other engaging visual assets.
  • Add captions, overlays, hooks, and end screens to short-form videos.
  • Format, resize, and optimize content per platform requirements.
  • Contribute to creative strategy—brainstorm hooks, offers, and ad angles.
  • Write compelling headlines and ad copy from creative briefs.
  • Maintain content libraries with clear naming conventions and assist with content calendars.
  • Ensure all content meets brand guidelines, flagging issues with quality or missing assets.

Ad Management & Strategy

  • Set up, manage, and optimize advertising campaigns across Google Ads, YouTube, Facebook, Instagram, and TikTok.
  • Analyze campaign data and deliver actionable insights.
  • Write persuasive direct-response ad copy that drives engagement and conversions.

E-commerce & Web Development

  • Manage online store development and advertising assets on Shopify and WooCommerce.
  • Apply UI/UX best practices in creating wireframes, screen flows, and mockups.
  • Implement designs directly in Shopify and WooCommerce platforms.
  • Oversee branding materials and digital asset creation.
  • Utilize strong knowledge of HTML, CSS, and e-commerce tools like Klaviyo.
Qualifications
  • Proven experience as a Digital Marketing Manager or similar role within e-commerce.
  • Strong portfolio of video editing, graphic design, and creative content production.
  • Demonstrated success in managing ad campaigns across Meta, Google, YouTube, and TikTok.
  • Proficiency in Shopify, WooCommerce, and email marketing platforms (e.g., Klaviyo).
  • Solid understanding of UI/UX principles and website development.
  • Hands-on experience with HTML, CSS, and digital marketing tools.
  • Strong analytical skills with the ability to translate data into insights and strategy.
  • Excellent communication, organizational, and leadership skills.

Why Join Us?

  • Healthy, supportive, and conducive work environment (Great Place to Work Certified for three consecutive years)
  • Work with an innovative company delivering cutting-edge solutions across multiple industries
  • Lead a team in a fast-paced, high-growth environment
  • Competitive salary with opportunities for career advancement
  • Collaborative, forward-thinking work culture
  • 21 leave credits plus all client-based holidays
  • HMO coverage with dependent benefits
  • Exposure to world-class leadership from both local and international supervisors

Ready to take your sales career to the next level? Apply now

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