E-Commerce & Digital Marketing Specialist

About the Company & Brand Background

Good Pharma Dermatology is a consumer health product company, which has commercialised several brands in its 12 years of operation. Its leading brand Suu Balm is a uniquely differentiated range of skincare products for people with dry, itchy, sensitive or eczema-prone skin developed at one of the world's leading dermatology hospitals – the National Skin Centre, Singapore.

Currently, Suu Balm has made its mark in over 10 countries focused on Asia, but now expanding further afield, with over 3 million units sold, growing at high double digits year on year. As we continue to experience remarkable growth and expansion, we warmly welcome talented and enthusiastic individuals to be part of our team.

Why join us?

We're not just a skincare company - we're a team that's passionate about making a real difference in people's lives. Here's why working with us could be an exciting opportunity for you:

Why Join Suu Balm?

At Suu Balm, we're not just a skincare brand—we're a team that's passionate about making a real difference in people's lives. Here's why working with us could be an exciting opportunity for you:

1.   Grow With Us, Both Personally and Professionally

We're a fast-growing company where you'll be at the center of the action. This means plenty of opportunities to take on meaningful projects, learn new skills, and see the impact of your work firsthand. If you're someone who loves to grow and embrace challenges, this is the place for you.

2.   We Value and Reward Your Hard Work

At Suu Balm, we believe in recognizing and rewarding the effort you put in. That's why we offer:

• Competitive Salary:

A pay that matches your hard work and contributions.
- Performance Bonuses:

Achieve great results, and we'll reward you for it.
- Profit-Sharing:

When the company succeeds, you succeed too.
- Sales Incentives

(for Sales Teams):

Enjoy attractive rewards that celebrate your achievements

But we know a great job is more than just a paycheck - it's about feeling supported and appreciated. That's why we also provide:

• Comprehensive Health and Medical Insurance:

Your well-being matters to us.
- Wellness Allowance:

For the little things that keep you feeling great.
- Paid Time Off:

Recharge, relax, and come back ready to shine.
- Monthly Suu Balm Product Allowance:

Love and use the products you help create
- Education Support:

Continue learning and growing with us.

3.  Learn and Grow with an Amazing Team

At Suu Balm, we value teamwork, open communication, and mutual respect. We celebrate wins together, share ideas, and support one another, ensuring everyone feels they belong.

You'll also collaborate with talented teams across Singapore, Malaysia, Indonesia, Hong Kong, and the Philippines. Through workshops, learning sessions, and company events, you'll gain valuable experience and grow alongside passionate individuals.

The opportunity:

As an E-Commerce & Digital Marketing Specialist, you will be a key player in driving our online presence, customer engagement, and sales growth. We are seeking a passionate and experienced individual who can create and execute impactful digital marketing strategies to enhance our brand awareness and drive revenue. You will collaborate with cross-functional teams to optimize our digital platforms and campaigns, ensuring a seamless and engaging customer experience.

1.   Develop and Implement Digital Marketing Strategies:

·     Create and execute comprehensive digital marketing plans to drive online traffic, increase brand visibility, and boost sales and manage budget planning for the online business.

·     Utilize various digital channels, including social media, email marketing, SEO, SEM, and content marketing, to achieve marketing objectives.

·     Work closely with our Retail Representative for 360 marketing, ensuring coordination between online and offline activities for consistency and better tracking.

2.   Manage Online Advertising Campaigns and Marketplaces:

·     Oversee online advertising campaigns on platforms such as Google Ads, Facebook, Instagram, e-commerce such Shopee, Lazada, TikTok and other relevant channels.

·     Monitor campaign performance, analyze data, optimize strategies and manage budget allocation to achieve maximum ROI.

3.   Content Creation and Social Media Management:

·     Develop engaging and shareable content for social media platforms and email newsletters.

·     Manage social media accounts, including content posting, community engagement, and responding to customer inquiries.

4.   Website Optimization:

·     Collaborate with web developer to optimize the website for user experience, mobile responsiveness, and SEO.

·     Implement strategies to increase online conversion rates and reduce bounce rates, ensuring a seamless customer journey from online to offline and vice versa.

5.   Email Marketing:

·     Develop targeted email marketing campaigns to nurture leads, retain customers, drive sales, and manage the budget allocated for email marketing initiatives.

·     Conduct A/B tests on email campaigns, analyze results, and refine strategies within the specified budget constraints.

6.   Analytics and Reporting:

·     Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.

·     Provide regular reports and actionable insights to the management team, highlighting key metrics, ROI analysis, and areas for improvement, ensuring budget utilization aligns with campaign effectiveness.

What you'll need to succeed:

• 3 years of relevant experience in either marketing, key account, consumer good management
• Experience with retail operations, including inventory management, customer service, and merchandising.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Self-motivated, proactive, curious and good at multi-tasking
• Willingness to step outside of the comfort zone and think creatively.

It's great if you have:

• Experience with e-commerce platforms.
• Experience with social media marketing.
• Experience with Google Analytics.
• Experience with retail analytics tools.
• Experience with customer relationship management (CRM) systems