Digital Marketing

5 days ago

Manila, National Capital Region, Philippines InsideOut Full time ₱40,000 - ₱60,000 per year
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JOB TITLE
Marketing & Content Creator VA
JOB ID
TIFAYI1

INDUSTRY
Digital Marketing

LOCATION
LATAM / PH

JOB STATUS
Part Time 20 hrs /Week

WORK SCHEDULE
Can negotiate a schedule aligned with U.S. hours, with a preference for evening shifts (e.g., 3 PM–9 PM CST)

SALARY
$8-$10

TARGET START DATE
ASAP

Role Overview
About the Client:
The Client manages two rapidly expanding businesses: an established online novelty product line that has achieved significant revenue growth, and a new venture, a specialized apparel company targeting the Christian outdoor and lifestyle niche. The Owners, who both hold demanding full-time jobs, require immediate, full-time marketing and content leadership to be sustainable while scaling. This role is crucial for launching the new brand from scratch and scaling the existing operations exponentially.

About the Role:
We are seeking a Full-Time Marketing & Content Creator VA with a strong background in content creation and digital marketing. This role is a priority for candidates with startup experience who can handle the initial setup and rapid growth of a new brand. You will be expected to be an independent thinker who can collaborate on the plan but confidently execute and pivot strategy without constant supervision.

Key Responsibilities

  • Digital Content Creation & Strategy (Primary Focus)
  • Content Strategy: Develop and execute the day-to-day social media content strategy for both e-commerce brands, ensuring high-volume, consistent promotional output across different age ranges (18 to 60+).
  • Asset Management: Integrate professional photography and video assets into compelling social media campaigns and email materials.
  • Brand Voice: Ensure all content is professional yet approachable to build a community where customers feel a strong personal connection to the brand.
  • Platform Management: Oversee content scheduling and management across platforms (Instagram, Facebook, TikTok, email).
  • Digital Marketing & E-commerce Support
  • Email Marketing: Design and execute regular, high-impact email marketing campaigns for both e-commerce sites.
  • Strategy Execution: Execute and manage campaigns designed to drive online sales.
  • Lead Engagement: Assist with inbound email and customer service inquiries, ensuring timely communication.
  • Operational Admin: Handle inventory, reordering, and tracking tasks if additional time allows.
  • Compliance and Collaboration
  • Intellectual Property Protection: Work under high confidentiality and be willing to sign an NDA to protect designs and property.
  • Religious Alignment: Must be comfortable and willing to promote content based on Christian scripture and lifestyle, aligning with the brand's core model.

Qualifications & Skills
Technical & Strategic Expertise (MANDATORY)

  • Startup/Ground-Up Experience: Strong preference for candidates who have experience starting and positioning a brand from scratch.
  • Content Creation Proficiency: MANDATORY: Proven experience in generating high-quality promotional content suitable for commercial e-commerce platforms.
  • Pivoting Ability: Must be able to easily pivot and change direction quickly if a campaign or idea is not landing well.

Cultural Alignment & Personality (CRITICAL)

  • Independent Leadership: Must be an independent thinker who is creative, proactive, and capable of running with a plan with minimal supervision.
  • Collaboration: Must be approachable, friendly, and collaborate effectively with the Owners.
  • Adaptability: Familiarity with diverse cultures.

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