Assistant Brand Manager

1 week ago

Ermita, Philippines Pure Living Wellness International Inc Full time ₱630,000 - ₱840,000 per year

Job details:

Product Launch Coordination

  • Propose product names and oversee internal approval processes.
  • Coordinate the creation and approval of product literature with PR.
  • Submit final approved materials to the NEW PRODUCTS Viber Group Chat.

SKU & OSV Management

    • Collate and input key features, specs, and product IDs from product decks into the SKU list.
  • -Maintain and update the OSV sheet including: Big idea, Target market, Slant, Unique Selling Proposition (USP)

Marketing Materials Development

  • -File and manage e-JOs for: OSV materials, One-pagers, Main Key Visuals (KVs)
    • Upload approved assets to Google Drive.
    • Notify stakeholders (including e-comm team) via Viber and email.

Positioning & Competitive Analysis

    • Conduct competitive research based on price and features.
    • Create product positioning one-pagers covering: Key Features, Pricing, Product Truth; Consumer Insight; Big Idea; Product Positioning, Competitive Analysis

Sales Tracking & Monitoring

    • Weekly monitoring of sales and inventory across new/upcoming products.
    • Update sales sheets and monitor boosted ads and collaterals.

Product Lifecycle Monitoring

    • Weekly check and update on: Product pricing, ETA, availability; Product launch checklist (e.g., OSV, one-pager, KV, PR article, store materials, etc.)
    • Track and report all updates to relevant departments via email.

Reporting & Coordination

    • Weekly reports and updates to the Marketing Manager and COO.
    • Monthly meetings with Sales, Trade, Digital, Graphics, and Brand teams
    • Present updates and reports to COO on a monthly basis.
    • Liaise with Marketing and Admin Assistant regarding brand ambassador executions and posting updates.

Promo & Campaign Management

    • Coordinate monthly promos: Draft project briefs and cascade details for DTI applications; Track JO filings and promotional material production.
    • Report promo progress and timeline adherence.

Special Projects & Magalogue Management

    • Develop project briefs and delegate tasks within the team.
    • Lead the end-to-end production of the Magalogue, including: Content updates, pricing changes, layout approvals; Coordination with Trade and Purchasing for budget and print execution; Distribution and receipt tracking; Timeline monitoring and reporting

Cherry Shop Décor Management

    • Oversee yearly store décor schedule and execution.
    • Coordinate approvals for visual merchandising materials (artworks, videos, PR articles, etc.)

Qualifications and skills:

    • A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required;
    • Experience: at least 5 years in brand management, marketing, in the appliance field is highly preferred.
    • Willing to work onsite in Ermita, Manila

Skills:

    • Strong analytical and creative skills
    • Very good written and verbal communication skills
    • Strong teamwork and collaboration abilities
    • Organizational and time-management skills
    • Proficiency with relevant marketing tools and software
    • Ability to thrive in a fast-paced environment

Job Types: Full-time, Permanent

Pay: Php50, Php70,000.00 per month

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance

Work Location: In person

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