Content Marketing Specialist

2 weeks ago

Work from Home, Philippines Virtua Outsourcing Solutions Full time ₱420,000 per year

About the Role:

We are seeking a skilled and dynamic Content Marketing Specialist to join our dynamic Marketing Team at Virtua. You will be responsible for ideation, creation, and revision of content pieces, development and ownership of content strategy, optimization of content, and website copywriting. You will work closely with the marketing team to develop engaging and effective content to be distributed through the website, paid ads, etc.

Key Responsibilities:

Content Development

  • Write engaging, SEO-optimised blog articles, case studies, and thought leadership pieces.
  • Research and create lead magnets such as eBooks, guides, and whitepapers to support lead generation campaigns.

Content Optimisation

  • Review, update, and improve our existing library of 300+ articles to enhance performance, accuracy, and relevance.
  • Optimise content for search rankings, readability, and conversion.

Website Copywriting

  • Write and rewrite website content to ensure clear messaging, strong positioning, and improved user experience.

Content Strategy & Execution

  • Take ownership of the content marketing calendar and align it with overall marketing and business goals.
  • Collaborate with the marketing team to ensure content supports campaigns and sales initiatives.
  • Monitor, analyse, and report on content performance to continuously improve strategy.

Schedule

· Monday to Friday, weekends off, day shift or mid-shift (10 AM to 7 PM)

What We're Looking For:

  • Minimum 2 years of experience in content marketing, digital marketing, or content writing (BPO/outsourcing/SaaS experience is an advantage).
  • Strong portfolio showcasing a range of content types (blogs, web copy, lead magnets).
  • Excellent written English skills with strong attention to detail.
  • Solid understanding of SEO and content optimisation.
  • Experience managing an editorial calendar and executing content campaigns.
  • Proactive, strategic thinker who can work independently and take charge of the content marketing function.

Please attach your updated CV/resumé and portfolio.

Job Type: Full-time

Pay: Php35,000.00 per month

Benefits:

  • Company events
  • Promotion to permanent employee
  • Work from home

Experience:

  • Content Marketing: 2 years (Required)

Work Location: Remote

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