E-Commerce & Marketing Specialist

5 days ago

Pasig, National Capital Region, Philippines ESC Corporation Full time ₱900,000 - ₱1,200,000 per year
Overview:

We are seeking a strategic and creative E-Commerce & Marketing Specialist to lead our digital marketing efforts and e-commerce operations. This role requires a deep understanding of our brand identity—party, special event, and fun wear—and the ability to develop and execute marketing strategies that resonate with our audience.

Key Responsibilities
  • Develop and execute marketing strategies that align with the brand's identity, with a focus on creative campaigns and a strong presence across TikTok, Meta, Instagram, Pinterest, and other platforms
  • Create and manage engaging content that reflects the brand's fun and vibrant personality, ensuring consistent messaging across all digital channels
  • Manage social media and community engagement using Klaviyo and platform-native tools to grow and nurture an active, on-brand audience
  • Optimize e-commerce performance by maintaining and updating the Shopify website, managing product listings, improving user experience, and aligning content with marketing campaigns
  • Collaborate with external agencies and partners on creative direction, photography, influencer campaigns, and ad management to ensure alignment with brand voice and goals
  • Support product development efforts, including new product ideas, print selection, supplier coordination, and ensuring strong product-market fit
  • Oversee marketplace channels such as Amazon, eBay, Etsy, and , including product listings, promotions, and sales strategies
  • Manage customer reviews and online reputation, including responses on platforms like Google My Business and other review sites, driving improvements in visibility and customer satisfaction
  • Plan, execute, and monitor advertising campaigns, manage budgets, track ROI, and adjust strategies based on performance data
Key Performance Indicators (KPIs)
  • Drive sales growth across all e-commerce channels.
  • Increase customer engagement and community interaction across social media platforms.
  • Improve conversion rates and return on investment (ROI) from paid advertising campaigns.
  • Plan and execute seasonal marketing campaigns and successful product launches.
  • Maintain consistent, on-brand messaging and deliver high-quality creative content.
  • Contribute to positive customer reviews, increased satisfaction, and enhanced brand reputation.
  • Ensure timely delivery of new product launches and effective coordination with suppliers.
Skills & Experience
  • Demonstrated experience in e-commerce marketing and management, preferably within the apparel or lifestyle sectors.
  • Proficient in using platforms such as Shopify, Klaviyo, and multi-channel retail systems (e.g. Amazon, eBay, Etsy).
  • Strong copywriting and content creation abilities, with up-to-date knowledge of social media trends and influencer marketing strategies.
  • Solid analytical skills with the ability to interpret campaign data and drive performance improvements through insights.
  • Experience coordinating photoshoots, managing creative assets, and collaborating with external agencies.
  • Excellent communication skills, with a proven ability to collaborate cross-functionally and with external stakeholders.
  • Creative mindset with a strong eye for brand consistency and a focus on delivering a cohesive customer experience.
Reporting Line

The position reports to the Director and involves close collaboration with external agencies, suppliers, and partners.

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