Franchise Operations Manager

The Franchise and Operations Manager is responsible for the strategic and day-to-day leadership of all franchise locations under the cosmetics and beauty services division. This role ensures that every franchise operates efficiently, upholds brand integrity, and achieves both operational and financial excellence.

The Manager is fully accountable for handling, providing, and actively monitoring financial and administrative support across all franchisees. This includes compliance management, business documentation, financial reporting, and proactive operational guidance. A strong background in franchise systems, retail operations, financial oversight, and multi-functional collaboration is essential.

Key Responsibilities

1. Franchise Strategy & Brand Development

2. Develop and implement strategies to improve franchise performance and profitability

3. Ensure brand consistency and compliance across all locations
4. Lead and support brand planning, product launches, and marketing execution
5. Collaborate with internal teams (Marketing, Sales, R&D, Operations, Finance, etc.) on cross-functional initiatives

6. Identify market opportunities, drive business development, and assist in new franchise rollout

7. Franchise Operations & Store Management

8. Supervise day-to-day operations of all franchise branches, ensuring service excellence and adherence to SOPs

9. Monitor key performance indicators such as customer experience, staff productivity, and sales targets
10. Conduct regular site visits, audits, and reviews to drive continuous improvement
11. Support implementation of marketing campaigns and ensure timely resolution of store-level concerns

3. Administrative Oversight & Compliance

• Direct and monitor compliance of all franchise outlets with administrative and procedural policies
• Assist franchisees in managing permits, service documentation, staff scheduling, and internal reporting
• Work closely with HR and Admin teams to address documentation issues, implement process improvements, and advise on basic HR management
• Ensure accuracy, consistency, and timely submission of all required admin forms, HR records, and operational documents

• Establish administrative discipline and help build internal systems that reinforce operational efficiency

• Financial Management & Operational Assistance

• Take full charge of handling, providing, and closely monitoring all financial and operational support for franchisees

• Oversee the submission, consolidation, and review of financial reports such as daily sales, monthly summaries, and inventory valuations
• Analyze store-level financial data to assess profitability, cost trends, and operational gaps; recommend improvements accordingly
• Support franchisees in budgeting, cash flow management, and pricing strategy adjustments
• Coordinate with the Finance Department to ensure report accuracy, payment validation, and issue resolution
• Actively resolve finance-related discrepancies in collaboration with internal teams

• Provide financial education, planning tools, and performance tracking assistance to help franchisees meet business goals

• Franchisee Relationship Management

• Serve as the key point of contact for all franchisees, providing operational and business support

• Build strong, trust-based partnerships through regular meetings, feedback sessions, and joint planning

• Guide franchisees on staff development, inventory control, and customer engagement strategies

• Marketing, Training, and Business Development

• Execute marketing strategies, campaigns, and brand-building programs at the franchise level

• Support speaker programs, events, and customer-focused brand initiatives
• Assist with planning business development activities, forecasting sales, and expanding market reach

• Meet with potential and current franchise partners to build strong business relationships

• Other Duties

• Manage additional operational and administrative tasks under Cosmetigroup International Corporation

• Undertake assignments related to business development and strategic planning as directed by management
• Perform other duties necessary to meet organizational goals and support cross-departmental success

Qualifications and Requirements

• Bachelor's degree in Business, Marketing, Management, Finance, or related field (MBA preferred)
• 2–5 years of experience in franchise operations, retail management, or a related field
• Strong background in administrative processes, compliance, and financial reporting
• Excellent leadership, coaching, and interpersonal communication skills
• Proficient in Microsoft Office (especially Excel), POS systems, financial dashboards, and reporting tools
• Willing to work on-site in Makati City (Monday–Friday) and travel to franchise locations when needed

Key Competencies

• Financial Acumen & Reporting – Skilled in analyzing financial reports and driving profitability
• Administrative Compliance – Knowledge of HR, permit management, and internal policy enforcement
• Operational Leadership – Proven ability to streamline daily store operations and solve problems
• Franchisee Development – Builds strong relationships and improves partner capabilities
• Business Strategy – Aligns store goals with company direction and long-term growth
• Customer Focus – Promotes exceptional service and brand loyalty
• Cross-Functional Collaboration – Works effectively with internal departments to support franchise success