Senior Marketing Associate

1 week ago

Makati City, National Capital Region, Philippines Remedy Skintech, Inc. Full time $90,000 - $120,000 per year
Job Description

Remedy is seeking a Senior Marketing Associate to lead and execute high-impact marketing strategies that drive customer acquisition and brand growth. This role is ideal for a marketing professional ready to take on a more strategic, cross-channel scope — combining creative storytelling, performance marketing, and channel development. You will take ownership of full-funnel campaigns, grow new marketing channels, and help shape how Remedy reaches and converts its future customers.

Key Responsibilities:

Strategic Campaign Development

  • Design and implement performance and brand marketing campaigns that align with business growth goals
  • Lead execution across key digital channels including Instagram, Facebook, TikTok, Google, and YouTube Shorts
  • Identify and scale new top-of-funnel opportunities outside of Instagram
  • Collaborate with leadership and Media Lead on channel-specific strategies and testing frameworks
  • Partner with R&D and Clinics teams to ensure that marketing needs (e.g., B&A content) are integrated into content production pipelines

Channel Ownership & Optimization

  • Own end-to-end management of key acquisition channels, including Meta, TikTok, Google GDN, and emerging platforms
  • Spearhead development of Remedy's email marketing strategy, including campaign planning, customer journeys, and retention strategies
  • Continually test and refine paid and organic tactics for improved performance and ROI
  • Work with the Creatives Team to ensure content meets both aesthetic and conversion goals

Content Planning & Creative Strategy

  • Lead monthly and quarterly planning for content calendars, aligning brand storytelling with commercial objectives
  • Ensure execution of content that resonates with diverse customer personas across platforms
  • Regularly review and optimize creatives, messaging, and customer journeys across campaigns
  • Balance promotional and educational content to support both performance and brand equity

Collaboration & Leadership

  • Collaborate with cross-functional teams (Product, R&D, Creative, Clinic Ops) to ensure alignment between marketing initiatives and business priorities
  • Guide and mentor junior marketing team members in campaign execution, creative ideation, and reporting
  • Report regularly on performance trends and provide recommendations for growth
  • Ensure that all marketing initiatives stay aligned with Remedy's brand identity and customer experience goals
Minimum Qualifications
  • 4–6 years of experience in marketing, digital strategy, or performance marketing
  • Proven success in building and optimizing multi-channel digital campaigns
  • Deep understanding of Meta Ads Manager, Google Ads, TikTok Ads, and email platforms (e.g., Klaviyo or similar)
  • Strong creative sensibility paired with analytical acumen
  • Experience managing content calendars and working closely with creatives
  • Effective communicator and proactive collaborator across departments
  • Organized, strategic, and agile in a fast-moving environment
  • Passionate about the beauty, skin health, or wellness industry

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