Senior UI/UX Designer

The
Senior User Experience (UX/UI) Designer
will be part of the Asia Segment Experience Design community and will be a champion for conceiving and conducting user research, interviews and surveys, translating them into concepts, wireframes, functional prototypes, for usability testing and iteration. You will work closely with both the regional and local market PO and teams to develop and evolve great customer and agent experiences.

Position Responsibilities:

osition Responsibilities:

• Apply conceptual thinking to create world-class digital services across multiple platforms, smartly bringing together user needs, business goals and technical realities.
• Translate concepts into designs that illustrate simplicity despite system complexity.
• Be a storyteller – A critical element of all our roles is to deliver insights about people and behavior – verbally and visually in a way that generates empathy, emotion, and engagement from the client and design team.
• Facilitate client's problem statement definition by validating product assumptions, advocating for the customer's perspective, and taking into account the business objectives
• Conduct discovery and research to understand the business, and the customer, create service blueprints, journey maps, personas
• Work directly with customers and prospects through observational studies, customer interviews, usability testing, and other forms of qualitative and quantitative research to uncover insights, learn about user behaviour and verify design concepts
• Take smart risks and champion new ideas
• Identify design problems through in-depth analysis of research and ideate elegant solutions and customer experience
• Translate concepts into wireframes and mockups that lead to intuitive user experiences, optimized for a wide range of devices and interfaces.
• Rapidly test and iterate your designs, using storytelling and rapid prototyping methods, ranging from paper sketching to digital prototyping.
• Collaborate with other team members and stakeholders and bring them along at every step of the design process
• Work closely with development teams to ensure that design specifications are implemented
• Participate as a contributor to an interdisciplinary team that includes other designers, project management, business and brand strategists, and hardware and software developers

Required Qualifications:

• At least 5 to 7 years of dedicated UX design experience designing complex solutions for complete digital environments.
• Bachelor's Degree in Design, Psychology, Human-factors or similar discipline
• Proficiency in designing complex digital solutions for mobile, tablet, and desktop platforms.
• Extensive experience in user-centered design processes, usability testing methodologies, and accessibility standards.
• Strong knowledge of creating scalable design systems and large-platform interfaces using tools like Figma.
• Ability to lead cross-functional collaborations with engineering, product management, and CX, service design teams.
• Expertise in developing design strategies aligned with business goals and user insights.
• Deep understanding of human-centered design principles to champion user needs across projects.
• Passion for helping teammates, sharing knowledge and experience, and learning from them
• Openness to receiving feedback and constructive criticism

Preferred Qualifications:

• Familiarity with HTML5, CSS3, and JavaScript is a plus.
• Demonstrable skills in illustration, photography, or diagrammatic expertise and iconography are an advantage.
• Experience in designing for AI-driven experiences and interfaces is a plus.
• Familiarity with AI design tools (such as Figma AI, Adobe Firefly, Google Stitch) is beneficial.
• Experience in creating AI-driven experiences and interfaces is also advantageous.