Senior Social Media Specialist
2 days ago
Key Responsibilities
- Manage and maintain the companys official social media accounts, including Facebook, Instagram, TikTok, X (Twitter), and YouTube
- Plan, create, and publish engaging content (text, images, short videos) aligned with brand guidelines and marketing goals
- Write clear, engaging, and culturally relevant content
- Monitor comments, messages, and online engagement to maintain a positive brand image
- Track and analyze performance metrics such as reach, engagement, and follower growth
- Prepare regular social media performance reports and optimization suggestions
- Support marketing campaigns, online promotions, and brand initiatives on social platforms
- Stay up to date with local social media trends, platform updates, and best practices
- Coordinate with design, marketing, and operations teams to ensure smooth execution
Job Requirements
- Bachelors degree or equivalent experience in Marketing, Communications, Media, or related fields
- At least 3 years of experience in social media management or content-related roles
- Strong understanding of social media platforms, especially Facebook and TikTok
- Basic knowledge of social media analytics and performance tracking
- Highly organized, detail-oriented, and able to manage multiple tasks
- Willing to work in a fast-paced, results-driven environment
Preferred Qualifications
- Basic skills in tools such as Canva, CapCut, Photoshop, or video editing software
- Experience in entertainment, gaming, or online platform industries is an advantage
- Basic knowledge of social media advertising or boosting strategies
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