
Category Segment Manager
24 hours ago
Key Responsibilities
- Lead category planning processes for assigned product categories, translating brand strategies into trade initiatives.
- Develop and implement channel-specific marketing programs to increase sales, market share, and consumer engagement.
- Collaborate with the Sales team to execute promotional plans, retail campaigns, and merchandising strategies.
- Monitor and analyze market trends, shopper behavior, and competitor activities to inform data-driven decisions.
- Manage trade spending effectively, ensuring ROl-positive investments and alignment with business objectives.
- Own the annual planning cycle for trade marketing, including activity calendars, budget allocation, and performance reviews for assigned brands.
- Coordinate with Key Accounts for joint business planning and customized trade programs.
- Track performance through KPIs and scorecards, and provide actionable insights and reporting to stakeholders.
- Work closely with supply chain and demand planning to ensure inventory alignment with marketing activity.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 5 years of experience in Trade Marketing, Category Management, or related roles within FMCG or Consumer Goods.
- Strong understanding of the Philippine retail landscape and shopper dynamics.
- Proven track record of developing and executing successful trade marketing programs.
- Proficiency in data analysis tools and category management software (e.g., Nielsen, IRI, Power BI).
- Strong project management and cross-functional collaboration skills.
- Excellent communication and presentation abilities.
- Highly analytical, results-driven, and able to manage multiple priorities in a fast-paced environment.
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