On Premise

Job Summary:

The Business Development Officer is responsible for driving business growth through client acquisition, volume expansion, and strong account management. This role involves regular field visits to both day and night accounts, focusing on developing relationships, executing trade programs, and ensuring the quality and visibility of Crazy Carabao Craft Beers/Brewed products in the market.

Key Responsibilities:

• Client & Sales Management
• Conduct fieldwork from Tuesday to Friday to service existing and potential accounts, including stand-alone and on-premise outlets.
• Offer trade deals and promotions to drive sales and improve brand visibility.
• Build and nurture long-term relationships with clients.
• Expand customer base through new account acquisition and strategic partnerships.
• Grow product volume in existing accounts through upselling and promotional support.

Operational & Administrative Duties

• Perform administrative tasks every Monday, including updating the Client Masterfile and working documents.
• Process purchase orders (POs) and coordinate with internal teams for delivery fulfillment.
• Monitor product quality at the outlet level, ensuring all products are served cold.
• Track and report bad orders; manage the resolution process.
• Coordinate the deployment and maintenance of draft machines.
• Plan efficient route schedules to optimize field time and coverage.
• Monitor competitors' presence, pricing, and activities to inform strategic adjustments.

Trade Program & CTSR Management

• Implement trade marketing programs aligned with sales goals.
• Manage Cost-to-Sales Ratio (CTSR) by allocating and monitoring free goods given to accounts.
• Ensure proper documentation and accountability for all trade deals and CTSR activity.

Financial & Reporting Responsibilities

• Monitor and manage accounts receivables (AR) with timely follow-ups.
• Maintain full ownership of assigned areas, delivering performance against KPIs.
• Submit regular reports on sales activities, client feedback, and market trends.

Cross-functional Collaboration

• Work closely with logistics, warehouse, finance, and marketing to execute aligned sales initiatives.
• Support promotions and activations to enhance market penetration.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field is preferred.
• Proven experience in business development, sales, or account management.
• Excellent communication, negotiation, and interpersonal skills.
• Highly organized, with strong time and territory management abilities.
• Self-motivated and results-driven, with a passion for the beverage industry.
• Familiarity with the craft beer scene is a strong advantage.
• Must be willing to travel and work flexible hours to meet client schedules.