Performance Marketing Specialist

helloassist is looking for a Performance Marketing Specialist (REMOTE - WFH) who will be in charge of planning, executing, and optimizing paid campaigns across various platforms to drive measurable results.

You'll need a sharp analytical mind, proven experience in paid performance marketing (especially on Meta and Google Ads), and the drive to constantly test, iterate, and scale campaigns. If you're someone who can turn data into action and numbers into impact, we want you on our team.

We're a small, fast-growing startup on the lookout for versatile team members ready to dive into new skills like fine tuning processes and crafting business policies. You'll be a key player in our core team, driving processes and development. Success here means thriving under pressure and nailing the details. With high expectations and minimal hand-holding, you'll need to be a pro at figuring things out on your own. As they say, startups aren't for everyone, they're the wild west of the business world.

Think you're a resourceful go-getter? We want you on our team

What We Offer:

• Competitive Salary: 45, ,000 PHP/month, based on your experience
• Remote Work: Enjoy the flexibility of working from home
• Paid Time Off: Paid leaves and holidays to recharge and relax
• Health Benefits: Enroll insurance plans from the HMOs of your choice
• Growth Opportunities: Training programs to boost your skills
• Mentorship: Access to mentor programs for career development
• Rewards: Milestone recognition and bonus programs
• Performance Bonuses: Earn extra for your outstanding work
  
  

Results We Expect:

• Plan, manage, and optimize all paid campaigns (search, display, social) to hit specific ROAS and CPL goals
• Monitor and report on key metrics weekly (CTR, CPC, conversion rate, ROAS, etc) and optimize accordingly
• Test new ad creatives, copy, audiences, and landing pages to improve campaign performance
• Track pixel and attribution accuracy using GA4 and platform-specific tracking tools
• Deliver monthly performance reports with insights and action items
• Propose and implement funnel strategies to drive conversion across the buyer's journey
• Conduct A/B tests to identify scalable paid strategies
• Collaborate with the design and content team to produce high-converting creatives
• Author and update SOPs related to paid campaign execution and reporting
• Regularly audit campaign structures and budget allocation to maximize efficiency
  
  

Your Responsibilities:

• Own the paid marketing strategy across Google, Meta, and other relevant ad platforms
• Stay current with platform changes and evolving best practices in PPC and performance marketing
• Build out campaign experiments, test hypotheses, and iterate quickly based on performance
• Maintain performance dashboards and marketing reports
• Ensure full-funnel alignment from ad to landing page to conversion tracking
• Set quarterly performance goals, review results, and adjust strategies accordingly
  
  

Minimum Requirements:

• 3+ years of experience in marketing, with a focus on digital marketing and brand management
• Proven track record of developing and executing successful marketing campaigns
• Experience using GA4 (Google Analytics 4)
• Strong understanding of SEO, SEM, PPC, and social media marketing
• Experience using Adobe, Procreate, Canva, or similar tools
• Excellent written and verbal communication skills
• Creative thinker with strong problem-solving skills
• Experience working on a Graveyard Shift
• Experience of taking little direction and figuring things out on their own
  
  

Preferred Skills:

• Experience in Outsourcing industry, or any relevant industries
• Experience in using Project Management software such as Asana, Trello, etc
• Knowledge of digital marketing and social media outreach techniques
• Proficiency in using marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software
  
  

The helloassist Values

Adaptability

We lead with empathy and take care of one another. The ability to change and adjust one's behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.

Client-Centric

Our goal is to make it easier for our clients to see success in less time and with less effort and sacrifice. We don't have to "acquire" clients; our clients do that for us. "Client-centricity isn't about focusing on the client to the exclusion of everything else; it's about considering the client in every decision you make." -Anonymous

Simplification And Systemization

We work to identify the root cause of issues and then create the simplest system to solve it once and for all. In a quest to get and be "more," it's very easy to add "more," but we prefer having and doing less to achieve "more". "The more constraints one imposes, the more one frees one's self." -Igor Stravinsky

Accountability

To blame someone else is to admit you are powerless. We do what is asked and then some. If someone else messes up it was our fault for counting on them in the first place. Complaining and excuses will not be tolerated. "Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have." -Pat Summitt

Radical Transparency

Transparency builds trust, trust builds teams, and teams build companies. Transparency sometimes means revealing your flaws, which only creates more trust, which only builds better companies. "If you are handling things well, radical transparency will make that clear, and if you are handling things badly, radical transparency will make that clear as well, so it helps to maintain high standards." -Ray Dalio

We Improve Daily

Everyday is a chance to learn something new. Relentless and persistent, we pursue to improve and better ourselves with each day that passes. No matter how small, a win is a win and we will celebrate it. "Action leads to insight more often than insight leads to action." -Unknown

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