Marketing Manager
2 days ago
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit:
Main Duties and Responsibilities:
- Develop and execute advertising strategies for the company's short-drama apps and H5 products in overseas markets, with a primary focus on the Philippines.
- Manage and optimize campaigns across major international advertising platforms (e.g., Meta/Facebook Ads, Google Ads, TikTok Ads, ASA, DSP), overseeing the full cycle from campaign planning, creative testing, and landing page optimization to conversion analysis.
- Monitor and analyze key performance metrics, including ROI, CPA, CTR, and LTV, to refine ad strategies and ensure effective budget allocation.
- Collaborate closely with design, product, and operations teams to provide creative input and direction for ad materials, continuously iterating high-performing creatives and content strategies.
- Leverage knowledge of content-based product advertising cycles and user lifecycle management to drive growth, utilizing methods such as cold starts, A/B testing, and precise audience targeting.
- Research and track competitive landscapes and advertising trends in overseas markets, and prepare regular market analysis reports.
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