SEO/SEM Generalist

2 days ago

Taguig, National Capital Region, Philippines Coins Full time $40,000 - $80,000 per year

The SEO/SEM Generalist will be responsible for planning, implementing, and managing both organic (SEO) and paid (SEM) search marketing strategies. This role requires a blend of analytical skills, creativity, and hands-on execution to ensure 's online presence ranks high in search engines and reaches target audiences effectively through paid campaigns.

Responsibilities:

Search Engine Optimization (SEO):

  • Conduct keyword research to identify high-value search terms for business objectives.
  • Optimize website content, landing pages, and app store listings for improved search rankings.
  • Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
  • Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization.
  • Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy.

Search Engine Marketing (SEM):

  • Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms.
  • Optimize ad copy, targeting, and bidding strategies to maximize ROI.
  • Track, analyze, and report campaign performance with actionable insights.
  • Manage budgets and ensure campaigns meet performance KPIs.

Others:

  • Stay updated on SEO/SEM trends, algorithm changes, and industry best practices.
  • Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2–4 years of experience in SEO, SEM, or digital marketing.
  • Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
  • Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar).
  • Strong analytical, problem-solving, and project management skills.
  • Experience in fintech, e-commerce, or crypto is a plus.

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