Recruitment/Employer Branding Manager
1 day ago
Key Responsibilities
- Lead and optimize the digital marketing ecosystem, including paid search, display, retargeting, paid social, SEO, and email campaigns
- Manage cross-functional team members including the Website Developer, Social Media and Community Manager, Data Analyst, Digital Marketing Specialist, and potentially a Project Manager
- Oversee performance of the corporate website and related career/recruitment landing pages, ensuring high-converting experiences across key audiences
- Plan and execute integrated digital campaigns to recruit employees, foster parents, and referral partners across the U.S.
- Guide SEM and SEO strategy, improve keyword rankings, drive traffic, and reduce cost-per-conversion
- Oversee CRM/ATS marketing integrations and email marketing performance (including drip campaigns and nurture flows)
- Use tools like Google Ads, Google Analytics, Google Tag Manager, Jobvite, Meta Ads Manager, and SEMrush to monitor and report on channel performance
- Interpret data and lead performance reporting, providing actionable insights that improve recruitment marketing ROI, lead quality, conversion rate, and cost-per-hire
- Collaborate with internal creative, copywriting, and strategy teams to support campaign design and execution
- Stay on top of emerging trends and opportunities to scale and optimize a digital-first approach
Job Types: Full-time, Permanent
Pay: Php150, Php160,000.00 per month
Benefits:
- Health insurance
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Experience:
- Recruitment Marketing: 5 years (Preferred)
- Employer Branding: 5 years (Preferred)
Work Location: In person
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