marketing capability manager

As Marketing Capability Manager, you will be responsible for enabling the Marketing teams to achieve their business objectives through project management, process development and improvement, technology adoption and implementation, and capability development.

For 60 years, the Republic Biscuit Corporation (REBISCO), a recognized pioneer in the Biscuit industry, has positioned itself to be one of the dominant players in the Philippine snack food industry with a growing global presence.

The humble ventures of REBISCO began in a neighborhood bakeshop in old San Juan, Metro Manila in 1963. Starting out as England Biscuit Factory, the bakeshop was backed up by an English-type rotary oven which was considered top-of-the-line then. The production of flagship brands Crema (the first cream sandwich) and Sodatine (plain crackers) marked England Biscuit Factory's entry into the market. The company grew steadily and moved to Novaliches, Quezon City to operate in a more spacious factory. In 1972, it acquired a new image and name, becoming the REBISCO that we know today.

With its extensive distribution network, market research, technology and product development, and most importantly, its pledge to contribute to building the Filipino nation through its various corporate social responsibility programs, REBISCO has significantly grown and continues to strengthen its position in the market.

From a basic portfolio of biscuits such as the famous and pioneering Rebisco Cracker Sandwiches that generations of Filipinos have loved, REBISCO now carries a wide variety of snack food ranging from nuts and seeds, cakes, wafers, breads, chips and curls, candies and gums, and chocolates.

Operational Excellence

•   Identifies gaps in the operations in collaboration with Marketing Unit Heads and recommends process and system improvements to achieve business objectives and effectively capture and share marketing information.

•   Reviews Marketing programs and projects; facilitates the prioritization and selection of projects based on business objectives and resources. 

•   Partners with Subject Matter Experts/Consultants with regard to facilitating planning sessions and developing change management and communication plan concerning the changes in the marketing strategy, processes, and structure.

•   Monitors the progress of marketing flagship programs (OPLAN) and develops contingency and catch-up plans in coordination with process owner/ Marketing Unit heads to ensure timely execution and achievement of program objectives.

Information Systems Management

•   Identifies and recommends marketing technologies to be adopted by the organization and ensures their alignment with business goals. 

•   Spearheads information systems projects (from conceptualization to execution) and liaises with Information Systems and other related units with regard to articulating issues and opportunities and in reviewing, designing, evaluating, and testing of new marketing tools and technologies to address the gaps and achieve goals.

• Graduate of Marketing, Business Administration, or any related course. Preferably with advanced units or post-graduate degree (e.g., MBA, etc.) and training.
• With at least 5 years managerial experience in Marketing Operations in an FMCG company. Experience with Business Intelligence tools and Marketing Analytics platforms, is required.
• With advanced skills in Brand Strategy Development & Planning, Brand Equity, Brand Activation, Integrated Marketing Communications, Consumer Insight and New Product Development.
• Proficient in Category & Channel Planning, Data Analysis & Management, Shopper Insight, Financial Awareness & Brand Profitability, Forecasting, Digital Marketing, and Project Management.
• With working knowledge in Distributor Management and Key Account Management