Assistant Brand Marketing Manager

JOB DESCRIPTION

The Assistant Brand Marketing Manager plays a key role in driving the Vans brand in the Philippines, ensuring that all marketing initiatives strengthen Vans' positioning as a leading lifestyle and skate brand. This role is responsible for developing and executing integrated brand campaigns, managing influencer and PR strategies, and leading digital marketing efforts to connect Vans authentically with the Filipino youth culture.

KEY RESPONSIBILITIES:

1. Brand Strategy & Execution

· Developing the seasonal & annual brand and campaign plans aligned with Vans' global and regional direction.

· Localize brand strategies to fit the Philippine market while maintaining Vans' global identity and "Off The Wall" ethos.

· Coordinate with internal teams (Merchandising and Sales) to ensure consistency in brand storytelling across all touchpoints.

2. Influencer & Community Marketing

· Identify, onboard, and manage relationships with brand ambassadors, key opinion leaders (KOLs), and content creators who embody Vans' lifestyle and values.

· Plan and execute influencer campaigns that amplify Vans' key initiatives, product launches, and events.

· Track influencer performance and optimize content and engagement strategies based on analytics and insights.

3. Public Relations & Communications

· Develop and execute PR plans to build and maintain positive media relations and brand reputation.

· Coordinate with Media Partners for press releases, media kits and event coverage.

· Manage crisis communication in coordination with regional and global PR teams, if needed.

4. Digital Marketing & Content

· Oversee Vans Philippines' digital presence — including social media, website, and online campaigns.

· Work with internal and external creative teams to produce engaging content that drives brand awareness and consumer engagement.

· Analyze digital metrics, community sentiment, and content performance to refine digital marketing strategies.

5. Campaigns, Events & Activations

· Plan and execute lifestyle brand activations and community events that reinforce Vans' connection to music, art, and street culture.

· Ensure that all events deliver an authentic "Off The Wall" brand experience.

6. Budget & Reporting

· Manage allocated marketing budgets for influencer, PR, and digital activities.

· Track ROI and report campaign results and insights to the Retail Marketing Manager and regional team.

· Maintain marketing calendars and ensure timely execution of projects.

QUALIFICATIONS

Education, Training & Certification

Bachelor's Degree in Marketing, Advertising & Business or related field

Experience

years of experience in Brand Marketing preferably within fashion, lifestyle or youth-oriented brands

Proven work experience in developing brand and marketing strategies (Offline and Online)

Technical Skills

Strong understanding of Influencer Marketing, Social Media and PR in the Philippine landscape

Experience in campaign management and content development

Excellent communication, project management and relationship-building skills

Passion for streetwear, skate culture and creative communities

Essential Traits

Strong communication skills, both verbal and written.

With analytical thinking and creative storytelling

Budget management skills

Strong research and analytical skills

Ability to work in a fast-paced, collaborative environment and handle multiple projects simultaneously

Willing to work in San Pedro, Laguna

COMPANY SNAPSHOT

Spoken language: English and Filipino

Dress code: Casual

Working hours: Monday to Friday (8:00 AM to 6:30 PM)

Work location: San Pedro, Laguna

Nearby transportation: Free-Shuttle service from Pasay, Alabang, Bicutan, Sucat& Crossing

Benefits: Health Benefits, Product Discounts