CRM Automation Specialist

Looking to take your career to the next level? Then this role is for you

Join Outsourcey and be part of our mission to revolutionize global talent expansion We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together

Profile Requirements:

• 4 years of hands-on experience with Salesforce Marketing Cloud, delivering robust and scalable marketing solutions
• Comprehensive understanding across the Marketing Cloud ecosystem, including Content Builder, Audience Builder, Journey Builder, Automation Studio, Email Studio and Mobile Studio.
• Proficient in designing, building, and optimizing multi-step journeys using Journey Builder, including use of decision splits, entry sources, and Email/SMS/Push sends.
• Strong knowledge of email marketing best practices and customer journey building.
• Proficient in Salesforce Marketing Cloud Connector and Dynamic Content
• Proficiency in basic HTML/CSS for email or landing page edits.
• Comfortable using Canva, Adobe Creative Suite, or similar tools.
• Experience with analytics and reporting tools such as Google Analytics, Meta Business Suite, or Salesforce dashboards.
• Ability to manage multiple projects and deadlines with minimal supervision.
• Strong attention to detail, copywriting, and quality control.
• Excellent communication and stakeholder engagement skills.
• Understanding of best practices in email deliverability, CAN-SPAM, and data privacy regulations.
• Experience in building automated workflows, including SQL query activities, data extracts, and imports.
• Strong SQL skills to create and manage queries for audience segmentation, data extensions, and automation workflows.
• Strong hands-on experience with core modules including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Audience Builder.
• Proficient in designing, building, and optimizing multi-step journeys using Journey Builder, including use of decision splits, entry sources, and email/sms/push sends.

Core responsibilities:

• Marketing Automation
• Build and optimise customer journeys using Salesforce Marketing Cloud (or similar platforms).
• Develop and deploy email marketing campaigns, including audience segmentation, dynamic content, A/B testing, and analytics.
• Maintain and manage marketing data, ensuring accuracy and compliance with privacy laws.
• Campaign Management
• Salesforce Marketing Cloud Connector and Dynamic Content
• Work with the broader marketing team to support campaign execution across channels—email, social, web, and paid.
• Assist in the planning and coordination of digital campaigns aligned to key product, brand, and sponsorship initiatives.
• Digital Content & Creative
• Create and edit digital assets including EDMs, landing pages, banners, and social media content using templates and/or Adobe Creative Suite/Canva.
• Collaborate with external agencies or internal stakeholders on creative briefs where needed.
• Performance Tracking & Reporting
• Monitor, measure, and report on campaign performance across platforms.
• Provide insights and recommendations to improve conversion rates and customer engagement.
• Stakeholder Collaboration
• Liaise with sales, product, and external partners to ensure campaigns are aligned to business priorities and timelines.
• Support ad hoc digital requests across the business (e.g., event communications, internal newsletters, social updates).

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.