Influencer Marketing

1 week ago

Manila, National Capital Region, Philippines Nan Tian Group Ltd., Inc. Full time ₱70,000 - ₱120,000 per year

Nan Tian (NT) Group, Ltd. Inc. is the company behind popular Asian food and beverage brands such as Lan Hot Pot, Tarsier Fried Food (TFF), Namsan Korean Barbecue, Golden Noodle House, Xiaolongkan Hot Pot, and more.

Job Description

As an Influencer Marketing (KOL) Coordinator, you will manage influencer collaborations, campaign execution, and content publishing to boost brand visibility and engagement.

Key Responsibilities:

Influencer Relations & Coordination

  • Build and maintain partnerships with influencers, KOLs, and bloggers (local & international).
  • Select suitable collaborators based on brand positioning and campaign goals.
  • Develop and maintain long-term influencer lists.

Project Execution & Process Management

  • Handle influencer budgets, proposals, and list approvals.
  • Experience managing budgets or coordinating payments (internship or part-time experience acceptable)
  • Draft creative content ideas, scripts, and finalize SOW & MOA with influencers.
  • Organize in-store arrangements for shoots and oversee on-site activations.

Content Management & Publishing

  • Monitor content production and ensure brand alignment.
  • Coordinate publishing across TikTok, Instagram, Facebook, etc.

Settlement & Post-Campaign Review

  • Manage influencer payments and settlements.
  • Collect performance data, analyze ROI, and prepare campaign reports.

Cross-Department Collaboration

  • Work with marketing, design, and store operations teams to ensure smooth campaign rollout.

Qualifications:

  • Bachelor's degree in New Media, Marketing, Communications, Advertising, or related field (preferred).
  • At least (1) year of experience in digital marketing, social media management, or influencer relations (or equivalent internship experience)
  • Fresh graduates are welcome if passionate about social media and influencer trends.
  • Previous experience in influencer/KOL management or access to influencer networks.
  • Micro-influencers with their own following are highly valued.
  • Excellent communication, execution, and coordination skills.
  • Outgoing, energetic, responsible, and able to work under pressure.
  • Creative thinker with strong knowledge of short-form video trends.
  • Proficiency in Microsoft Office Suite (Excel for budget tracking) and familiarity with social media analytics tools
  • Familiar with platforms: TikTok, Instagram, Facebook, Xiaohongshu, Douyin.

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