Digital Media Manager

2 weeks ago

Quezon City, National Capital Region, Philippines Future First Talents Full time ₱1,500,000 - ₱2,500,000 per year

About the Company

A fast-growing sports betting company (Filipino owned) based in Quezon City, focused on delivering exciting and responsible gaming experiences to our growing customer base. As we scale, we're looking for a strategic and results-driven
Media Buyer /Performance Marketing Manager
to lead and optimize our paid digital initiatives.

Key Responsibilities

  • Strategically manage and optimize large-scale digital marketing budgets across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, programmatic, and affiliate networks.
  • Plan, execute, and analyze performance-driven campaigns focused on acquisition, retention, and ROI.
  • Lead A/B testing strategies, landing page optimization, and creative testing to maximize conversion rates.
  • Monitor key KPIs: CAC, ROAS, LTV, CTR, CPM, etc., and produce weekly and monthly performance reports.
  • Collaborate with content, design, tech, and product teams to align marketing execution with business goals.
  • Explore and scale new user acquisition channels while staying ahead of digital trends and algorithm changes.
  • Manage external vendors and performance partners, ensuring high-impact, compliant campaign execution in the betting/gaming space.
  • Ensure all marketing activities are aligned with local advertising policies and gaming regulations.

Requirements

  • At least
    5 years of hands-on experience
    in performance or growth marketing, with direct ownership of multi-million peso budgets.
  • Proven success running ROI-positive campaigns for digital or gaming-related products.
  • Deep knowledge of paid media platforms (Google, Meta, TikTok, DSPs), tracking tools (GA4, FB Pixel), and attribution models.
  • Strong analytical and reporting skills; proficient in Excel and/or data tools (Looker Studio, Power BI).
  • Creative yet data-driven mindset with a strong understanding of customer behavior and funnel metrics.
  • Experience in a
    betting, fintech, e-commerce
    , or high-volume user acquisition environment is a
    big plus
    .
  • Comfortable working in a fast-paced, high-performance culture.

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