Junior Media Buyer

This position is ideal for fresh graduates or early-career professionals who are eager to build a career in media strategy and campaign management under the guidance of senior planners and buyers.

1. Campaign Planning, Implementation & Management

• Assist in developing and executing media plans across ATL and digital platforms (TV, Radio, OOH, Meta, Google, TikTok, etc.).
• Support end-to-end campaign execution, including setting up campaigns, monitoring performance, and ensuring timely delivery.
• Track pacing and delivery against KPIs, making necessary adjustments to optimize results.
• Coordinate with vendors, publishers, and internal teams for smooth and accurate implementation.

2. Tracking & Attribution

• Generate and implement tracking tools such as UTM parameters and pixels to measure campaign performance (impressions, clicks, conversions, etc.).
• Ensure proper tagging and accurate conversion tracking following established standards. And that all tracking links, and buy details are prepared accurately and submitted on time.
• Monitor campaign schedules to avoid lapses or missed rotations.

3. Data Analysis & Reporting

• Compile campaign performance data and assist in preparing regular reports on key metrics.
• Analyze results to identify trends, insights, and areas for improvement.
• Contribute to the interpretation of data to support optimization and decision-making.
• Ensure campaign materials
• Monitor campaign schedules to avoid lapses or missed rotations.

4. Quality Assurance

• Conduct pre- and post-launch quality checks to ensure assets, targeting, and tracking are properly set up.
• Troubleshoot common ad or placement issues and escalate complex concerns to senior team members.
• Ensure adherence to internal campaign governance standards, including file naming, documentation, and tracking conventions.
• Maintain proper documentation for audit purposes, including proof of performance, screenshots, and reports.

5. Ad Technology & Best Practices

• Willing to learn, secure certifications and maintain working knowledge of ad platforms and tools (Google Ads, Meta Business Tools, TikTok Ads Manager, Google Analytics, Tag Manager, etc.).
• Support the development of best practices and help document standard processes.
• Stay updated on emerging media trends, platform changes, and technology advancements.
• Work closely with Creative, Strategy, and Finance teams to ensure alignment of assets, budgets, and KPIs across all campaign phases.
• Coordinate with suppliers and media partners for both ATL and digital deliverables to maintain consistency in brand messaging.

6. Internal Team Coordination

• Assist in verifying campaign details, budgets, and media placements under the supervision of a senior buyer.
• Monitor billing timelines, follow up with vendors for invoices, and flag discrepancies when necessary.
• Support the tracking and reconciliation of expenses and maintain accurate documentation for finance teams.
• Work closely with Creative, Strategy, and Finance teams to ensure alignment of assets, budgets, and KPIs across all campaign phases.
• Coordinate with suppliers and media partners for both ATL and digital deliverables to maintain consistency in brand messaging.

• Open to fresh graduates or candidates with up to 1 year of experience in media, advertising, or related fields.
• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or Statisticspreferred.
• Familiarity with paid media platforms such as Google Ads, Meta Business Tools, and TikTok Ads is an advantage.
• Strong analytical and organizational skills, with attention to detail and accuracy.
• Good understanding of basic media metrics (reach, frequency, impressions, conversions, CTR, etc.).
• Effective communicator and collaborator, able to work within cross-functional teams.
• Eager to learn and grow in both ATL and Digital media disciplines.
• Fluent in English, both written and verbal.
• Has strong internet connection at home and ability to work productively in a hybrid environment.