Chief Marketing Officer

On-site - Muntinlupa 1-3 Yrs Exp Bachelor Full-time Share Job Description Description OverviewThis role will lead the newly created OU Marketing Team of Asia Foods and will be primarily responsible for driving deeper consumer insights, portfolio strategy, and commercialization of key big bets across PepsiCo's import-export markets in Asia. As a strategic partner to the GM of Asia Foods, the successful candidate will be part of the Asia Foods Leadership Team, leading the charge in enhancing consumer centricity and driving innovation. This position requires a seasoned marketer with an entrepreneurial mindset, strong strategic thinking, and a deep understanding of consumer demand and trends, with an ability to lead cross-functional teams in delivering growth and brand success across diverse markets.

The role will also involve strengthening PepsiCo's presence in Asia Foods through new product development, commercialization efforts, and strategic market expansion. ResponsibilitiesStrategic Marketing Plan DevelopmentCreate a Strategic Marketing Plan for Asia Foods based on deep consumer/marketplace insights, right to succeed, field feedback, and economics, ensuring alignment with GM and Commercial Leads: Core brand profile/target and extension strategy Advertising/communication strategy Consumer interaction strategy (grassroots, promotion, sponsorship, presence) Packaging and pricing strategy A&M strategy: level of support and Push/Pull balance In-market success and new market/channel expansion (collaborate with Sales/Commercial) Upskill consumer centricity across the team, ensuring an understanding of demand spaces and consumer needs.

Category DevelopmentDevelop and deploy regional playbooks to scale up communication, innovation, and activation across PepsiCo Asia Foods markets. Lead multi-year strategic planning efforts to drive Asia Foods growth across key markets, with a focus on expanding and deepening our presence in APAC. Integrate strategic import and export initiatives into overall portfolio and category strategies, driving both intra- and inter-region market synergies and opportunities.

Develop and lead initiatives that strengthen Asia Foods' position through cross-regional market insights and local adaptations. New Product Development/CommercializationLead New Product Development (NPD) in close collaboration with R&D, Commercialization, supply chain, and marketing deployment teams.

Ensure that new product and innovation pipelines are based on deep consumer insights, market demand spaces, and regional consumer needs. Partner with the R&D and local marketing teams to bring global products to market that align with local consumer preferences and regulations, ensuring seamless commercialization and deployment across the region. Leverage global innovation and best practices to optimize product development and market activation in Asia Foods markets, creating scalable solutions where possible.

Strengthen the NPD process through effective cross-functional collaboration and drive market-first innovations that align with the evolving consumer demand. Capability BuildingImplement the "How Brands Grow & Move People" model across markets, enhancing the team's consumer-centric mindset. Drive capability building by raising marketing expertise and know-how within the marketing teams across the OU.

Coach, develop, and manage the performance and careers of marketing team members, fostering a culture of continuous learning and growth. Competitive Intelligence AnalysisPartner with consumer and shopper insights teams to identify actionable market trends, consumer insights, and competitive intelligence that drive top-line volume and growth. Monitor and assess competitive strategies and market shifts, ensuring agile responses to emerging opportunities and threats.

Leverage competitive market research to inform tactical responses and support decision-making across the marketing and innovation functions. Global Control Standards (GCS)Own and lead the A&M process in compliance with PepsiCo's Global Control Standards (GCS), ensuring robust risk assessment and quarterly GCS testing. Maintain process documentation that is accurate and complete, ensuring strong control environments within the Marketing function.

Continuously assess control effectiveness and address any gaps identified in quarterly testing and audits in a timely manner. QualificationsKnowledge & Experience Requirements:Bachelor's degree holder in any relevant field 12-15 years of experience in FMCG marketing strategy, category development, and managing a portfolio of brands & leading marketing managers Strong understanding of Brand P&L, Promotion strategy and GTM Models Strong consumer & creative marketing background with strategic thinking and insights orientation Creative appreciation of advertising development awareness / promotional and event experience Proven track record in launching new products into emerging markets that have been successful/sustained over time Experience with leading teams and working in matrix organizations The Ideal Candidate:A strong organization Leader and able to inspire team.

Has leadership and influencing skills Strategic thinker: Able to see and paint the big picture, set mid and long-term growth plans for the business Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way. Strong communication & presentation skills: Able to persuade senior management, distributor, and cross-function team on plan and thinking. Ability to manage and prioritize multiple projects Flexible, adapts to changes easily Sound attention for details without losing focus on big picture Ability to work with different people and exert good organization impact with confidence Entrepreneurial Mindset Positive, self-motivated and a team player Requirements

Please refer to job description. Strategic Thinking Brand Management Digital Marketing Market Research Leadership Skills Communication Skills Budget Management Data Analysis Customer Engagement Preview Boss HR Manager PepsiCo Working Location National Rd, Muntinlupa, National Capital Region, PH

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