Marketing and Lead Generation Officer

14 hours ago

Ayala Alabang, National Capital Region, Philippines Edusuite Inc. Full time $40,000 - $80,000 per year
Marketing and Lead Generation Officer

We are seeking a motivated and results-driven Marketing and Lead Generation Officer to join our growing team at Edusuite, Inc. This individual will be responsible for developing and executing marketing strategies to drive brand awareness, generate leads, and support sales growth. The ideal candidate will have a strong understanding of digital and content marketing, lead generation, and the educational technology space.

Being part of our team means access to unlimited vacation leaves, a hybrid work arrangement, flexible working schedule, extracurricular and gaming activities, health and wellness, training and continuing education, and other exciting opportunities

Responsibilities:

  • Develop and execute comprehensive marketing plans to drive awareness and demand for Edusuite products.

  • Create and execute targeted lead generation campaigns

  • Develop marketing collateral such as brochures, case studies, blog posts, and videos to support sales efforts.

  • Manage the production and distribution of marketing materials across various channels.

  • Monitor and analyze marketing performance metrics to evaluate campaign effectiveness and optimize strategies.

  • Organize and participate in trade shows, conferences, and other promotional events to build the brand presence in the education sector.

  • Research market trends, competitor activity, and customer feedback to inform marketing strategies.

  • Develop and implement multi-channel lead generation strategies.

  • Qualify leads based on predefined criteria and prioritize high-value prospects.

Collaboration and Reporting:

  • Work closely with the business development team to understand client needs, identify target audiences, and align marketing strategies with sales objectives.

  • Report regularly on marketing performance, providing insights and actionable recommendations for improvement.

  • Participate in cross-functional team meetings to ensure alignment between marketing and sales efforts.

Qualifications

  • At least 2 years of experience in Marketing or a related field.

  • Experience with B2B SaaS, Cloud solutions, and/or other technology products is a plus.

  • Proficiency in relevant marketing tools and technologies.

  • Strong writing, editing, and proofreading skills with a proven ability to create compelling marketing collaterals.

  • Proven track record of successful marketing campaigns.

  • Ability to thrive and deliver high-quality results in a fast-paced environment

  • Strong organizational and project management skills.

  • Ability to travel.

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