Marketing Head

7 days ago

Mandaluyong City, National Capital Region, Philippines ALL ABOUT PEOPLE CONSULTING Full time ₱80,000 - ₱150,000 per year

We are seeking a strategic and results-driven Marketing Head to lead the marketing function in the Philippines. This role is responsible for developing and executing integrated marketing strategies, driving brand growth, audience engagement, and event success. The position requires a balance of strategic vision, hands-on execution, and team leadership to deliver impactful marketing outcomes in a fast-paced, event-driven environment.

Responsibilities:

Marketing Strategy & Planning

  • Develop and execute marketing strategies for projects and events in the Philippine market, aligned with Group Marketing
  • Conduct market research to understand audience needs, regional trends, and competitive positioning
  • Oversee both digital and offline marketing initiatives, ensuring campaigns are localized and effective

Event Marketing & Campaign Execution

  • Lead end-to-end marketing for major events, from pre-launch promotion to post-event reporting
  • Develop targeted digital campaigns including social media, email, SEO/SEM, and paid media
  • Ensure consistent branding and messaging across all event communications and collaterals

Partnerships & Communications

  • Build and manage relationships with media partners, influencers, and sponsors
  • Oversee PR activities, media releases, and promotional collaborations
  • Represent the marketing function in WIP meetings, providing updates on campaign performance and upcoming plans

Digital Marketing & Analytics

  • Manage digital platforms including social media and websites
  • Track and analyze KPIs such as attendance, reach, engagement, and ROI
  • Provide actionable insights and recommendations to improve performance

Leadership & Team Management

  • Lead and mentor the local marketing team, setting clear objectives and monitoring performance
  • Manage marketing budgets to ensure cost-effective use of resources
  • Foster a collaborative, creative, and performance-driven marketing culture

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Minimum 7–10 years of progressive marketing experience, with at least 3 years in a leadership role
  • Proven experience in marketing within events, retail, FMCG, or entertainment industries
  • Strong knowledge of digital marketing, analytics tools, and content creation
  • Demonstrated ability to develop integrated marketing strategies and deliver measurable results
  • Excellent communication, stakeholder management, and presentation skills
  • Flexible and adaptable to high-pressure, fast-paced event environments
  • Willing to work in Brgy. Daang Bakal, Mandaluyong City

Job Type: Full-time

Pay: Php80, Php150,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 7 years (Required)
  • Managerial: 3 years (Required)
  • Events / Retail / FMCG industry: 7 years (Required)

Work Location: In person

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