Senior Sales Enablement Analyst

Brief Position Description:
Novotech continues to expand its global commercial capabilities and is seeking a Senior Sales Enablement Analyst for its Bangalore office. This strategic role will support the Business Development team, driving sales lead generation efforts, insights, and analysis to enhance decision-making and contribute to Novotech's continued growth and market leadership.

Core responsibilities:

Account-Based Marketing (ABM)

• Develop and execute personalized marketing strategies targeting high-value accounts.
• Align marketing efforts with sales teams to enhance engagement and conversion rates.
• Utilize data-driven insights to optimize account selection and prioritization.

Lead Management

• Identify, nurture, and qualify potential leads to maintain a healthy lead Management
• Implement lead scoring models to assess prospect readiness and prioritize outreach.
• Track and analyze lead engagement to refine marketing strategies.
• Create Dynamic and Static lists for buying Journey and Call to Actioned

Marketing Databases Management & Enrichment

• Maintain and update marketing databases to ensure accurate and actionable data.
• Conduct data cleansing, enrichment, and segmentation for targeted campaigns.
• Integrate various data sources (Salesforce, ZoomInfo, Global Data, etc.) for comprehensive insights.
• Implement the data compliance rule: GDPR

Reporting & Analytics

• Generate detailed reports for Sales Meeting, lead generation, and pipeline health, Executive summary.
• Provide data-driven recommendations to optimize marketing and sales strategies.
• Collaborate with stakeholders to present actionable insights from reporting tools.

Marketing Insights & Competitive Intelligence

• Funding Analysis: Track funding trends and investment activities to identify potential opportunities.
• Pipeline & Milestone Analysis: Monitor key industry projects, product launches, and development phases.
• Conference Intelligence: Gather insights from industry events, webinars, and networking opportunities.
• Intent Data Utilization: Leverage behavioral signals to predict buyer intent and target prospects effectively.
• Mergers & Acquisitions (M&A) Tracking: Assess M&A activities to uncover new business opportunities.
• Patient Recruitment Challenges: Analyze challenges in clinical trial recruitment and provide strategic solutions.
• Financial Results Review: Monitor quarterly and annual financial reports for strategic decision-making.
• Phase Pull-Through: Track drug development phases to anticipate upcoming market needs.

Required Qualification(s):

• Preferred:
  Degree in Life Science or related field (Pharmacy, Medical, Biology), MBA, Data Science, Business Analytics
• Acceptable:
  Undergraduate degree in a business/administrative and information technology related courses of study.

Required Professional Experience:

• 5+ years in sales enablement, business development support, inside sales, or sales operations

Required skills:

• Advanced Microsoft office capabilities and Excel in particular
• Advanced LinkedIn capabilities. Knowledge of LinkedIn Sales Navigator would be a plus.
• Excellent oral and written communication and ability to engage, manage, and communicate effectively with stakeholders at all levels of the organization.
• Strong analytical skills and and proven ability to analyze and interpret internal and external data to generate strategic insights.
• Attention to detail and accuracy in execution.
• Self-motivated with the ability to work independently and take initiative
• Experience with any programming language such as SQL, Python, R
• Experience with any data visualization tools Salesforce Analytics/ Tableau / Power BI
• Experience with CRM & Marketing Automation: Salesforce, Pardot or HubSpot, ZoomInfo

Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect.

Our team members are passionate about what we do, but we understand work is only of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs.

We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities.

We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.