Digital Marketing Expert
6 days ago
What You'll Do
We're looking for a Digital Marketing Expert who blends strategic vision with hands-on execution. You'll drive multi-channel campaigns across email, SEO, paid media, and social. You'll work closely with our Digital Marketing Manager and team to plan, execute, and optimize campaigns that get results.
Core Responsibilities
- Full-Funnel Marketing Strategy
Design and implement integrated marketing campaigns using HubSpot, GoHighLevel, ActiveCampaign, and Klaviyo. Tailor tech stack to client needs.
- Email Marketing & Automation
Build and manage email flows (welcome, nurture, re-engagement), ensure list hygiene, segmentation, and compliance with CANSPAM/GDPR.
- SEO Strategy & Execution
Conduct audits using Ahrefs, SEMrush, and Screaming Frog. Lead on-page, off-page, and local SEO initiatives aligned with EEAT guidelines.
- Social Media & Paid Campaigns
Develop organic and paid campaigns across Instagram, LinkedIn, Facebook, and TikTok. Use scheduling tools Later, Buffer) and deliver data-driven optimizations.
- Performance Tracking & Optimization
Use GA4, Google Tag Manager, and Looker Studio to track KPIs CAC, ROAS, traffic, engagement). Report insights clearly and make real-time adjustments.
- Emerging Channels & Tools
Leverage AI tools like ChatGPT, Jasper, and SurferSEO. Experiment with short-form video and optimize for privacy-first web standards and voice search.
Tools You'll Use
- Project Management: Basecamp, ClickUp
- Communication & Collaboration: Slack, Gmail, Google Drive, Docs, Sheets, Slides
- Ad Platforms & Analytics: Meta Ads, LinkedIn Ads, Google Ads, GA4, Looker Studio SEO & Automation: SEMrush, Ahrefs, HubSpot, Mailchimp
What We're Looking For
- 3 years in digital marketing, with proven execution across multiple channels
- Strong communication skills and comfort working across remote teams
- Team player with a positive, proactive mindset and collaborative energy
- Willingness to learn new platforms and adopt systems and standards
- Comfortable taking ownership while supporting and aligning with our Digital Marketing Manager
- Bonus: Industry experience in real estate, nonprofit, or services
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