Digital Marketing Manager

MAIN PURPOSE

OF THE JOB:

Fully owns the marketing & sales funnel specifically for online to offline model (online leads generation to offline sales conversion) with objective to grow online leads.

KEY ACCOUNTABILITIES:

• Design customer acquisition / customer engagement strategies leveraging digital marketing concepts for ecommerce business objectives
• Manage full spectrum of Digital Marketing program execution from strategy definition to delivery, working with external and internal partners
• Provide direction on content creation for owned campaigs, craft communication briefs with clear marketing objectives and KPIs 
• Manage lead generation campaigns; Analyze the results and effectiveness of campaigns with the help of external agencies to deliver actionable insights and recommendations to deliver performance
• Overall management and monitoring of the online to offline digital funnel
• Define and manage marketing budgets with a clear view on allocation requirements across media, channel mix, platform requirements etc.
• Drive and manage digital projects and initiatives to help deliver customer acquisition objectives on online sales and leads
• Monitor reports, web analytics dashboards, budgets, campaign performance, ROI, and other channel metrics
• Cross functional team management to ensure channel efficiency and optimization
• Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage the campaigns
• Liaise with internal stakeholders to ensure the proper development of digital assets to support campaigns
• Identify trends and insights, and optimize spend and performance based on these insights

KEY

STAKEHOLDERS:

• eCommerce, Partners
• Retail Proposition, Product Management, Retail Distribution, HR/other business requestors

EXPERIENCE AND QUALIFICATIONS:

• Bachelor's Degree in Marketing or related courses
• 3-5 years' exclusive experience in digital marketing
• Experience in designing / managing marketing campaigns particularly within the industry or in e-commerce, CPG, Telecom . Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• In-depth, hands-on experience of digital media touch points (paid media)\: video, social, SEM/PPC, SEO, display, email, etc. 
• In-depth, hands-on experience of digital marketing tools & platforms\: experience in mar-tech platforms (Google Analytics, Google Tag Manager etc)
• Expert knowledge of digital marketing concepts and principles, specifically in the realm of performance marketing\: from customer acquisition strategies, app engagement strategies, affiliate marketing, database marketing, cross-channel campaign management, to analytics & attribution models
• Strong Project Management skills
• Strong project management
• Innovative, adaptive and willing to learn
• Experience in insurance and financial industry is a plus

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation\: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.