Category Strategy

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So, we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19,000 expert ice cream colleagues and iconic brands like Magnum, Selecta, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential under The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you

BACKGROUND AND PURPOSE OF ROLE
This role is responsible for developing and executing Trade Marketing Plans in line with sales and marketing objectives. The Take Home Ice Cream Category Strategy and Planning Assistant Manager leads in establishing and monitoring category & channel principles to guide the execution of growth initiatives to be implemented in trade.

This role is the liaison between Brand Marketing teams and Field Sales, ensuring seamless flow-through of OOH brand campaigns into holistic and scalable trade executions. This includes landing impactful activation programs with partners to improve brand visibility and improving brand presence and campaign execution across trade.

Job Summary
This role will handle Category Strategy & Planning for Take Home Ice Cream, in which he/she needs to:

• Establish and monitor Category & Channel Principles thru Perfect Store program to support the Sales team with recommendations and guidance for Availability & Assortment, Discoverability, Activations and Media
• Monitor and analyze channel, brand, area, and customer sales performance to identify opportunities to grow the ice cream category
• Develop Category Growth & Market Development Strategies based on category, shopper, and market insights that flow through to annual Omni-business plans for customers
• Work with the Ice Cream Business Units and Shopper & Channel Marketing teams in translating Brand Plans into holistic and scalable Ice Cream Programs
• Lead OOH Category Operations and land Perfect Launches with forecasting & demand planning, overseeing end-to-end launch networks and managing perfect execution of 360 brand campaigns across different selling channels
• Lead business decisions by recommending strategic actions grounded in Net Revenue Management Levers to optimize the profitability of the company

Key Stakeholders

• Brand Marketing Team, Shopper & Channel Marketing Team, Market Planning & Operations Team, CD Development Groups, Field Teams

Qualifications

• Graduate of a Business/Data Science or any related degree
• Minimum 2-3 years experience in Trade Marketing, 1 year relevant experience in Shopper Marketing or Field Sales or Key Account Management is a plus
• Experience in Data Analytics or CMI within an FMCG environment is a plus

Desired Skills

• Good leadership skills, with experience or exposure in people management
• Excellent oral and written communication skills
• Exceptional analytical and numerical skills
• Proven project management capabilities, with strong priority & time management skills
• Creative problem-solving abilities
• Advanced understanding of customers, channels & trade marketing practices
• Have clear attention to details
• A growth mindset, proactive approach & bias for action in a dynamic and agile environment

Disclaimer

The Magnum Ice Cream Company is committed to creating an inclusive and equitable workplace and welcoming applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

About The Magnum Ice Cream Company
With expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here's what defines success in our organization :

• We are all about growth
• We operate with speed and simplicity
• We win together with fun
• We boldly innovate to disrupt our industry
• We care and challenge
• We are experts in the Ice Cream Category

Additional Information
The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.

Disclaimer
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.