
Social Media Manager
6 days ago
- Marketing Strategy & Planning
● Create and maintain monthly content calendars aligned with marketing goals and
product launches
● Research trends and audience insights to increase engagement
● Assist with creating marketing campaigns for new product launches, events and other
B2B initiatives.
- Content Creation
● Design, create and publish engaging, brand-consistent visual content (posts, stories,
reels)
● Write captions, taglines, and short-form copy with a strong brand voice
- Graphic Design & Branding
● Develop graphics for digital promotions, campaigns, and product launches
● Create and plan graphics for printed collaterals such as posters, stickers, etc.
- Social Media Management
● Manage and grow Candid Coffee's presence on Facebook, Instagram, TikTok, and
other platforms
● Monitor engagement, respond to comments/messages, and engage with the
community
- Performance Tracking & Reporting
● Track performance analytics and campaign KPIs (reach, engagement, conversion)
● Provide weekly and monthly performance reports with data insights and
recommendations
- Collaboration & Coordination
● Work with internal teams for promotional campaigns, product features, and seasonal
launches
● Coordinate with branch staff for location shoots, customer features, and event
coverage
Qualifications:
- 1–2 years of experience in social media, or digital marketing
- Proficiency in tools like Canva, Adobe Creative Suite, or similar design platforms
- Strong writing skills with a knack for crafting on-brand copy and captions
- Solid understanding of Instagram, TikTok, Facebook—and how to grow on them
- Basic knowledge of analytics tools (e.g., Meta Insights, Google Analytics)
- Experience in lifestyle, F&B, or consumer brands is a big plus
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