Digital Marketing Specialist
2 days ago
SUMMARY:
- Will support the digital marketing strategy of the Hospital
- Develops and implements social media communications calendar and monitors social media engagement and analytics
- Creates and disseminate publicity material and respond to inquiries from the social media
MAJOR RESPONSIBILITIES:
- Respond to social media inquiries, arrange interviews, and coordinate with with the appropriate CSMC spokesperson for a particular situation and /or organizational news
- Supports the development and implementation of social media communications strategy based on target audience
- Prepare and maintain content for publication to various social media accounts of CSMC Manage social media mileage of CSMC to improve brand awareness and expand market reach
QUALIFICATIONS:
- A graduate of Mass Communication, Communication, Advertising, Business Administration, Marketing Management or any business, marketing, communication related courses
- Preferably with at least 2 to 3 years work experience in internal & corporate communications, PR & media relations, brand management, digital marketing and events management
- Preferably with background in Healthcare or Healthcare Related Industries such as Pharmaceutical, Medical Devices
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