Integrated Retail Media Lead

2 days ago

Makati City, National Capital Region, Philippines HRTX consulting Full time ₱144,000 - ₱432,000 per year

We are seeking a Senior Manager, Integrated Retail Media to lead the development of innovative O+O (Offline + Online) shopper engagement strategies for a leading global health and beauty retailer.

This role is responsible for Digital Marketing, Performance Marketing, Digital Commerce (TikTok Shop, Optimo Retail Media), and the development of a holistic media planning framework spanning digital and select above-the-line channels. The ideal candidate combines strategic thinking with hands-on digital expertise and a passion for driving innovation through AI, technology, and creative consumer engagement solutions.

Key Responsibilities

  • Develop and execute integrated retail media campaigns across digital, social, and select ATL platforms.
  • Drive innovation in retail media, leveraging AI and emerging technologies to enhance consumer engagement and campaign performance.
  • Lead Performance Marketing and Digital Commerce initiatives, including TikTok Shop and Optimo Retail Media.
  • Build and implement a holistic media planning framework to maximize ROI and strengthen brand visibility.
  • Oversee content, social media, and affiliate marketing programs, ensuring brand consistency and commercial alignment.
  • Design and lead out-of-the-box consumer engagement activities to increase O+O shopper participation.
  • Collaborate closely with internal cross-functional teams and external agencies to deliver impactful, measurable campaigns.
  • Track key performance metrics, analyze insights, and optimize strategies for continuous improvement.
  • Manage, coach, and inspire a team to foster innovation and high performance.

Key Requirements

  • Proven experience in developing integrated campaigns and digital media strategies.
  • Background from 4A-accredited media or integrated agencies
  • Strong understanding of performance marketing, e-commerce, and retail media platforms.
  • Solid grasp of digital analytics, optimization, and performance metrics.
  • Demonstrated ability to lead cross-functional teams and manage multiple complex projects.
  • Excellent communication, stakeholder management, and leadership skills.
  • Innovative thinker with a consumer-first mindset and a passion for driving engagement through creativity and technology.

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance
  • Opportunities for promotion
  • Paid training
  • Pay raise

Work Location: In person

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