Segment Marketing Manager

4 days ago

Manila, National Capital Region, Philippines GCash Full time ₱900,000 - ₱1,200,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

*Leads the planning and development*
of campaigns targeted to the assigned segment - with a lens of crafting the right proposition for the segment while integrating and crafting the positioning of GCash's entire portfolio of products
Across the different teams in the organization,
drives the product
development and launch of acquisition or retention products
made specifically for the segment, co-created across the product teams
**Leads monthly, quarterly, and annual business reviews of GCash's performance within the segment
, with a specific lens of integrating internal and external metrics, to tell a coherent business narrative.

Moreover, use insights that will emerge and apply it as tweaks or complete rehauls to the planned campaigns
Champion the voice of the segment
within the organization by initiating market research that looks at the different aspects of the consumer as well as the sharing of the insights within the organization
Leads excellence in brand financial and business management
by leading business casing of campaigns and programs, as well as the respective post mortems to assess impact
What We Offer**
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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