Territory Consumer Lead-Taytay, Rizal

Department:
Marketing

Location: Taytay, Rizal

Reporting to
: Field Marketing Zone Manager

Role:
Permanent

Territory Consumer Lead (Taytay, Rizal)

The Territory Consumer Lead (TCL) is part of the Marketing team, responsible for growing business in their territory by acquiring and retaining consumers. They focus on quality distribution and sales through a consumer-centric approach. They assess challenges and opportunities, collaborate with Field Sales, and develop strategies and programs to meet business goals and territory KPIs.

What you will do:

Strategy & Campaign Development:

• Analyze data and market trends to identify challenges and opportunities.
• Develop short-term and long-term strategic plans for JTI brands.
• Ensure project approvals and coordinate with stakeholders for campaign activation.
• Communicate campaign details to front-line staff.

Implementation:

• Create and explain campaign mechanics to field sales.
• Oversee deployment and execution of marketing activities.
• Manage consumer acquisition campaigns and program resources.

Program Evaluation:

• Regularly survey and ensure compliance with campaign standards.
• Review campaign performance and address challenges promptly.
• Monitor and evaluate program success.

Territory Leadership:

• Support new product launches and develop bottom-up launch campaigns.
• Create consumer campaigns for new opportunities.
• Develop efficient routes to consumers and maintain the territory toolkit.

Resource Management:

• Manage and deploy field marketing budget and materials.
• Ensure strict control and compliance for program enablers.

Who are we looking for:

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications -
• related courses
• At least 2-3 years experience in Trade/Channel Marketing, Consumer Engagement
• or Marketing that includes on ground Field Marketing experience preferably from an FMCG, SMCG, TElco or Pharmaceutical industries.
• Language Skills: Good communication skills - Oral and Written (English, Filipino)

Technical Skills & Tools

• PowerPoint (advanced): storytelling, structuring narratives, shaping analysis and hypotheses, synthesizing insights into compelling decks
• Excel: strong proficiency, including VLOOKUP
• Nielsen and Ipsos experience (exposure to retail audit and consumer research data)