Digital Marketing Manager

3 days ago

Araneta Center P, Philippines Araneta Center Inc. Full time

BASIC FUNCTION

Responsible for the initiation, conceptualization, development, planning, implementation and evaluation of digital marketing activities and programs.

PRINCIPAL DUTIES AND RESPONSIBILITIES

  • Development, planning, implementation and evaluation of digital marketing activities that help promote the various offerings of the Araneta City including the cinemas and the shows at the Araneta Coliseum.
  • Plans campaigns to create a dynamic web-based presence for the different assigned units. Said campaigns should be consistent with overall thematic message of the assigned unit.
  • Engages the customer by soliciting interesting content from lessees, movie distributor and show promoters and presents this in a manner consistent with the assigned brand's personality.
  • Uses social media networking sites as a platform to reach out and interact with the assigned unit's target market.
  • Uploads and updates ongoing pages on different social networking sites daily and interacts with its registered users.
  • Drives traffic to the assigned unit's social networking pages by conceptualizing and implementing web-based promotions and by coordinating with other Marketing units
  • Offers comprehensive advisory services to define strategy, improve conversions, increase communications, build online brands and improve customer/tenant/stakeholder relationships.
  • Entertains, reviews and recommends promotional tie-ups to improve or support various e-marketing programs.
  • Coordinates with in-house and agency based Creative Team re visuals and copy to be used as content for various digital marketing projects.
  • Monitors performance of all digital marketing efforts and ensures that it contributes to the overall objectives of the assigned unit.
  • Prepares budgets for digital marketing campaigns and projects.
  • Prepares and submits all required reports.
  • Communicates to all parties regarding all digital marketing related matters.
  • Performs other related duties as assigned by the immediate superior.

QUALIFICATION

Education

  • College degree in Marketing, Mass Communications or any related field

Experience

  • At least three years' experience in digital marketing.
  • Adept at engaging with users, community building, online buzz generation online viral marketing, and search engine optimization at a supervisory level.

Special Qualities/Requirements

Must be highly creative; possess good oral and written communication skills; highly experienced in developing and managing social media marketing and public relations campaigns.

Has a track record of building, contributing to or positively influencing online communities with a significant number of followers (to present during interview)

Job Type: Full-time

Benefits:

  • Free parking
  • Health insurance

Application Question(s):

  • What editing tools or software are you proficient in using?
  • How many years of experience do you have in Digital Marketing?
  • What digital marketing initiatives have you implemented, and what significant impact did they have?
  • If hired, how soon can you start?
  • Desired salary?

Work Location: In person

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