Senior Digital Marketing Specialist
3 days ago
Social Media & Website Promotion
Job Description
This is a hands-on senior position responsible for developing and executing digital marketing strategies
tailored to the Australian market. You’ll oversee social media content, SEO/SEM performance, digital
advertising, and online promotions to ensure our brand stands out and reaches the right audiences.
Roles and Responsibilities
• Plan, execute, and manage social media campaigns across Facebook, Instagram, LinkedIn, and other
relevant platforms.
• Develop and implement strategies to increase website traffic, leads, and conversions.
• Manage Google Ads, Meta Ads, and SEO initiatives, ensuring maximum ROI and alignment with
business goals.
• Create engaging, on-brand content for digital channels, including posts, blogs, and email
newsletters.
• Analyze digital performance data, prepare monthly reports, and recommend actionable
improvements.
• Collaborate with designers, content creators, and other marketing team members to deliver
consistent messaging.
• Stay updated with the latest digital marketing trends, tools, and best practices in Australia.
Skills & Experience
• 5+ years’ experience in digital marketing, ideally within the Australian market.
• Proven track record in social media management, Google Ads, and SEO/SEM.
• Strong analytical skills and proficiency in tools such as Google Analytics, Meta Business Suite, and
SEMrush.
• Excellent copywriting and communication skills with attention to brand voice and tone.
• Experience with website CMS WordPress
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strategic mindset with a hands-on approach to execution.
Job Type: Hybrid
Reporting to: Learning and Development Supervisor
Employment Type: Full-time
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