Social Media Lead

Introduction

Greenpark's continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

The Role

This is a strategic leadership role focused on architecting and managing the
complete social ecosystem
for a diverse portfolio of brands across Southeast Asia. You will be responsible for spearheading strategies across categories like food, beauty, parenting, healthcare, finance, and insurance.

The core of this position is to masterfully integrate two key pillars: a powerful, engaging
brand-led social media presence
and an authentic, high-impact
creator-driven marketing engine
. You will lead a small team, acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement, build brand love, and deliver tangible business results.

Key Responsibilities

• Integrated Ecosystem Strategy:
  Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative.
• Brand-Led Social Strategy:
  Lead the strategy, content creation, and community management for brands' owned social channels, including TikTok, Instagram, YouTube, and Facebook.
• Creator-Driven Social Strategy:
  Architect and manage the full scope of our creator and influencer marketing programs, from identifying and vetting talent to negotiating partnerships and measuring campaign ROI.
• Paid Social Amplification:
  Plan, execute, and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences.
• Data & Analytics:
• Utilize social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights.
• Team Leadership & Development:
  Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth.
• Client Management & Pitching:
  Craft persuasive, data-backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in.

Required Skills & Qualifications

• 8+ years of hands-on social media experience
  , with a strong agency background preferred.
• A proven track record of designing and executing holistic social strategies that successfully integrate
  both brand-owned channels and creator-driven campaigns into a single ecosystem
  .
• Deep expertise in managing the full scope of
  influencer marketing
  , from strategic planning and talent identification to campaign execution and ROI analysis.
• Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care
  is highly desirable.
• Hands-on experience with
  paid social media
  , including budget management, A/B testing, and campaign optimization.
• An
  analytical mindset
  , skilled at using data to prove the value and synergy of an integrated social strategy.
• Exceptional leadership skills
  with a proven ability to manage, mentor, and motivate a diverse team.
• Experience working with regional teams across multiple SEA markets is highly preferred.
• Fluent in English; proficiency in Filipino, Indonesian, or Malay is a plus.

Why Join Us?

• Lead and shape the complete social ecosystem for exciting, high-profile brands across Southeast Asia.
• Work in a dynamic, innovation-driven environment where strategic thinking and bold ideas are celebrated.
• Receive a competitive salary and benefits package.
• Join a collaborative team that values learning, professional growth, and pushing the boundaries of digital marketing.