Social Media Director

We are a performance-driven content leader. Our purpose is to create meaningful connections that impact people's lives. Our holistic approach combines the power of Insights and SEO, Creative Content and Performance Tech.

We take on a strategic-partner mindset. Whether it's working on a brief or helping brands crack one – we can collaborate, and tailor services based on their needs.

This job description sets out the key aspects of the role, however, it is not a box that you are put in. It is a definition of your core responsibilities. You are encouraged to contribute to other areas within our organization.

WHY THIS ROLE EXISTS

• To develop and implement social media strategies to help our clients and drive growth.
• To lead, mentor, and inspire the APAC social media team.
• To act as a key client advisor for all things social and help secure new business.
• To oversee all social media deliverables and ensure quality control.
• To manage department profitability and budgets.

REPORTING & COMMUNICATION STRUCTURE

• This role reports to and advises the Managing Director, APAC.
• Manage and oversee the Social Team in APAC.
• Work closely, communicate and collaborate with all the Heads of Divisions.

CORE RESPONSIBILITIES

As the Social Media Director, you will lead and inspire a high-performing social media team to deliver exceptional results for our clients.

Strategic Leadership

• Develop and implement innovative, data-driven social media strategies that align with clients' business goals and industry best practices, with the aim of driving new social media award wins.
• Play a significant role in the evolution of Greenpark's social media departmental offerings by spearheading innovative commercial to drive departmental growth. This could be through new offerings development and pilots including influencer engagement, paid social media management, social search insights or others.
• Stay ahead of emerging industry trends and best practices to ensure our agency remains a leader in social media marketing.
• Identify and implement new social media tools and technologies to enhance service offerings.
• Actively participate in management meetings (Weekly Managers Meeting, Monthly Internal Management Meeting, Global Calls)
• representing the Social Media department in APAC.

Social Media Deliverables

• Develop and implement internal processes to ensure efficient workflow and team productivity.
• Oversee the creation and execution of high-quality social media efforts across various platforms.
• Ensure all social media outputs
• aligns with brand guidelines and client expectations.
• Collaborate with other departments to produce best-in-class social media executions.
• Set and monitor KPIs for the social media team, ensuring goals are met and exceeded.
• Continuously optimize strategies based on performance data to drive better results for clients.
• Drive award-winning social media executions by continuously push the team to elevate social media outputs through having high standards of work

Client Management

• Build and maintain strong relationships with key social media clients, acting as a consultant and advisor on social media initiatives and ensuring their satisfaction with our services to drive continuous business growth.
• Conduct regular client meetings and presentations to review performance, discuss strategies, and provide insights.

Business & Commercial Management

• Support securing new business by preparing and presenting compelling
• data-driven social media proposals and pitches to potential clients and existing clients, highlighting our social media capabilities, successes and ROI of social media investments.
• Maintain department profitability through effective budget management, resource allocation including identifying areas for cost savings and revenue generation.
• Oversee the development, review, and approval of cost estimates for social media scopes of work—ensuring accuracy, competitiveness, and alignment with client expectations, internal profitability targets, and overall project delivery standards.
• Develop service packages that reflect the value of our social media offerings.

Team Culture

• Drive a culture of identifying and executing relevant trendjacking opportunities aimed at highly engaging social media award-winning content and campaigns
• Build and nurture a positive team culture that promotes collaboration, innovation, and a strong sense of community.
• Foster an inclusive and supportive work environment where team members feel valued and motivated through team activities and initiatives that enhance team cohesion and morale

Training & Development

• Lead and mentor the social media team, fostering a culture of creativity, collaboration, and continuous improvement.
• Mentor and develop junior team members, fostering a culture of continuous learning.
• Provide ongoing training and development opportunities for the social media team to enhance their skills and knowledge.
• Encourage team members to pursue certifications and attend industry events to stay current with the latest trends and technologies.