Head of Trade Marketing, Philippines Foods

Overview
The
Head of Trade Marketing - Philippines Foods
role will manage end-to-end Trade Marketing for PepsiCo Foods' portfolio in the Philippines. You will be asked to design and execute well-defined Channel & Category programs & activities to support achievement of volume growth and share ambition & bring to life PepsiCo's perfect store agenda in the market. You will be responsible for promotion planning, in-store visibility, designing field incentives, sampling, review of trade investment, etc. This is a market leadership role where you will need to set the agenda on Snacks and Hot Cereals/Breakfast Cereal Category, onboard the distributors and commercial team with your plans, and execute with excellence to ensure optimal return on investment and growth.

Responsibilities
What you will be responsible for:
TRADE MARKETING STRATEGY EXECUTION EXCELLENCE:

• Create a winning Trade Marketing strategy for PepsiCo Philippines Foods consistent with PepsiCo's perfect store principles and agenda. Deploy and execute the strategy in partnership with our distributor.
• Lead in monthly cycle meetings & work with distributor team to develop monthly trade bulletin development to ensure overall national campaign & channel execution details clearly communicated to distributor teams.
• Work with Distributor team to ensure timely innovation pipeline & track performance according to AOP commitment.

PROMOTION DEPLOYMENT AND MANAGEMENT:

• Identifying key accounts for National Promotion implementation and align on allocations based on growth targets
• Work with Channel Leads & Distributor teams to develop Channel exclusive promotions to drive sales /close sales gaps.
• Work closely with your trade marketing team and distributor to ensure co-packing and product rework (stickering) is being done on a timely basis to meet trade selling plans.
• Work with distributor team to ensure promo tracking update for promotion executions based on agreed timeline and provide timely feedback on what's working well and what's not during execution for immediate rectification.
• Perform promotion evaluation to gauge promotion effectiveness and share learnings and recommendations for future promotions

POINT OF SALE MATERIALS DEVELOPMENT AND DEPLOYMENT

• Developing execution plan of POSM materials in-line with agreed sales & marketing Plan
• Work with agency to design POSM that translates brand's campaign key message into relevant BTL communication for driving awareness and consideration among shoppers
• Propose and align on impactful display supports to gain strong visibility in key accounts
• Work closely with distributor KAM and Merchandisers to ensure timely placement of marketing materials in-store (POSM/Promo price up on time, promo stock availability) & ensure monthly tracking and report POSM deployment per plan

IN-STORE ACTIVATION MANAGEMENT:

• Leads in Activation, Sampling and consumer engagement initiatives as per marketing campaigns and work closely with agency & distributors on store selection & executions.
• Work with agency on appointment, training & reviewing of promoters to ensure only the best represent our brands in the right way in front of consumers and shoppers
• Perform in-store activation execution and share learnings and recommendations for future activations

AGENCY/VENDOR MANAGEMENT:

• Identify & source vendors for Marketing Initiatives (Activation, Sampling, Premiums etc.) and support PEP Marketing team negotiate pricing, scope etc.
• Appoint and manage agency vendors basis need scope for Promotions, POSM development and deployment, activation, sampling etc.

Qualifications
What you will need to have:

• Bachelor's degree in a relevant field (e.g., Business Administration, Finance, Office Administration, etc.).
• 8-10 years of experience in trade marketing and/or sales operations preferably within the FMCG or a related industry
• Proficiency in Microsoft Excel, Powerpoint is required; experience with other data analytics/dashboard tools (e.g. PowerBI, SAP) is a plus.
• Strong project management and stakeholder management skills, with experience in collaborating with distributors and retailers, and ability to work cross-functionally.
• Excellent written and verbal business English communication, with the ability to influence and guide leaders/partners/vendors.