Google Business Profile

Location
: Cebu or Manila site

Employment Type
: Full-Time

Shift
:
9:00 AM - 6:00 PM PST

About the Role

We are looking for a
GBP Consultant
to manage and optimize
Google Business Profile (GBP)
and
search engine marketing
activities. In this role, you will be responsible for improving the visibility of the firm through
local SEO
and
Google My Business (GMB)
optimization, in addition to running
SEM campaigns
across Google, Yahoo, and Bing. This position requires an expert in
SEO strategies
,
content marketing
, and
SEM management
, and you will work collaboratively with marketing teams to boost organic rankings and drive meaningful ROI.

Key Responsibilities

Google Business Profile & Local SEO

• Optimize
  Google Business Profile (GBP)
  to improve
  local search rankings
  and
  customer reviews
  .
• Drive
  SEO strategies
  and implementation across various platforms to improve organic search rankings.
• Conduct
  in-depth keyword research
  and competitive analysis to strengthen local search presence.
• Implement
  on-page and off-page SEO optimizations
  , ensuring the best practices for GBP are applied.
• Monitor
  KPIs
  related to GBP and
  prepare analytics reports
  to assess the effectiveness of SEO and GMB strategies.
• Stay current with
  Google algorithm updates
  and SEO industry trends to drive relevant changes in strategy.

SEO and SEM Campaigns

• Execute
  SEO campaigns
  across Google, Yahoo, and Bing, focusing on improving search rankings and maximizing ROI.
• Track, report, and analyze
  website analytics
  using
  Google Analytics
  to evaluate SEO and PPC initiatives.
• Collaborate with the
  Marketing Strategist
  to manage
  campaign expenses
  , estimate monthly costs, and reconcile discrepancies.
• Optimize
  copy
  and
  landing pages
  for search engine marketing.
• Perform ongoing
  keyword discovery
  , expansion, and optimization to ensure maximum exposure.
• Research and implement
  search engine optimization recommendations
  , focusing on competitive link analysis and content optimization.
• Develop and implement
  link-building strategies
  to improve domain authority and overall rankings.
• Work with
  development teams
  to ensure
  SEO best practices
  are properly implemented in newly developed code.

Collaboration & Reporting

• Work closely with
  editorial
  ,
  sales
  , and
  product development teams
  to drive SEO within content creation and content programming.
• Create and deliver
  SEO reports
  to track performance and assess the impact of the SEO and SEM strategies on the firm's online visibility.
• Provide regular updates to management and stakeholders, focusing on
  actionable insights
  and optimization recommendations.

Requirements and Skills

• Proven
  SEO experience
  , particularly with
  Google Business Profile (GBP)
  and
  local SEO
  strategies.
• Proven
  SEM experience
  managing PPC campaigns across
  Google
  ,
  Yahoo
  , and
  Bing
  .
• Solid understanding of
  performance marketing
  , conversion rates, and online customer acquisition.
• In-depth experience with website
  analytics tools
  such as
  Google Analytics
  and
  Search Console
  .
• Experience with
  bid management tools
  (e.g.,
  DoubleClick
  and
  Search Ignite
  ) and
  A/B
  /
  multivariate testing
  .
• Strong knowledge of
  HTML
  ,
  CSS
  , and
  JavaScript
  development and constraints related to SEO.
• Up-to-date with the latest trends and best practices in
  SEO
  ,
  SEM
  , and
  Google Business Profile management
  .
• BS degree
  in a
  quantitative
  ,
  test-driven field
  or equivalent work experience in
  digital marketing
  .

Why Join Us?

• Impactful work
  : Contribute directly to the firm's success by optimizing local search rankings and managing high-impact SEO/SEM campaigns.
• Collaborative environment
  : Work with a highly motivated, data-driven team passionate about optimizing performance.
• Career Growth
  : Opportunities to enhance your expertise in
  SEO
  ,
  SEM
  , and
  local search strategies
  while making a real impact.

How to Apply

Ready to optimize and drive success with
Google Business Profile
and
SEO/SEM strategies
? We want to hear from you Apply today with your
resume
and a brief summary of your experience.