
Google Ads Campaign Specialist
2 days ago
We are seeking a highly skilled Google Ads expert to join our team. As a key member of our digital marketing strategy, you will be responsible for developing and implementing effective Google Ads campaigns tailored to business goals.
Key Responsibilities:
- Conduct in-depth keyword research to identify opportunities and target audience insights.
- Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
- Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.
- Optimize ad copy, bidding strategies, and landing pages for better performance.
- Conduct A/B testing for ads, creatives, and targeting.
- Generate detailed reports on campaign performance and provide actionable insights.
- Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
- Identify trends and recommend adjustments to improve ROI.
Requirements:
- Proven experience as a Google Ads expert or similar role.
- Recent hands-on experience with Google Ads and Google Analytics is required.
- In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.
- Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.
- Experience with conversion rate optimization and A/B testing.
- Certification in Google Ads is a plus.
Additional Requirements:
- A portfolio or case study highlighting previous campaign strategies, performance metrics, and outcomes is required.
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