Google Ads Specialist – Lead Generation for Local Service Businesses

3 weeks ago

Manila, National Capital Region, Philippines BAD Marketing Full time

*This is for Future Openings*

Not an eCom or generalist role.
This is for performance-driven Google Ads pros who specialize in local lead generation — generating real leads for U.S.-based service businesses like auto shops, contractors, med spas, and beyond.

ABOUT BAD MARKETING

We're a team of 170+ passionate leaders and creatives on a mission to be the best Growth Marketing Agency in the world — and one of the biggest. Our clients range from auto shops to online product brands, and our services span local lead generation, e-commerce, and info marketing.

We invest heavily in our people with training, mentorship, and a culture that values growth, ownership, and real results.

ABOUT THIS ROLE

We're hiring a Google Ads Lead Generation Specialist with real experience running multiple small-budget service-based accounts — not eCommerce, not brand awareness, not general strategy. You're a performance marketer who builds lean, effective funnels that convert.

  • This is an execution role — you'll be building, optimizing, and scaling campaigns daily.

  • All campaigns drive leads through Go High Level, not Shopify or landing page builders.

  • Budgets range from $33/day to $100+/day, and clients are typically small, local businesses.

  • You should be comfortable managing 20+ active campaigns/accounts at once.

YOU'RE A GREAT FIT IF YOU:

  • Have run 20+ service-based Google Ads lead gen campaigns — consistently and profitably.

  • Understand how to convert traffic into leads for local U.S. service businesses.

  • Can build and optimize campaigns from scratch — copy, targeting, structure, testing.

  • Are hands-on and thrive in a fast-paced, results-driven environment.

  • Have experience with Go High Level or similar CRMs/funnel tools.

RESPONSIBILITIES

  • Launch and manage Google Ads lead gen campaigns for local service clients

  • Research keywords and write compelling ad copy designed to drive conversions

  • A/B test creatives, headlines, ad extensions, and landing pages

  • Monitor campaigns daily and make proactive optimizations

  • Collaborate with internal teams (Account Managers, tech, landing page team)

  • Report clearly on results, CPL, and optimization opportunities

  • Troubleshoot issues with conversion tracking, form fills, call extensions, etc.

REQUIREMENTS

  • 2+ years of hands-on Google Ads experience focused solely on local lead generation

  • Proven success with 20+ small-budget service-based accounts

  • Familiarity with daily budgets of $33–$100 and maximizing results within those limits

  • Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)

  • Strong written and verbal English communication

  • Reliable internet connection and remote-ready workstation

  • Bonus: Experience in automotive, home services, or med spa verticals

WHAT WE OFFER

  • Salary Range: $12K–$30K/year USD (based on experience)

  • Fully remote (must be able to work 9AM–6PM EST)

  • Unlimited PTO

  • Paid U.S. holidays

  • Ongoing training, growth opportunities, and a high-performance culture

OUR CORE VALUES

  • BE BAD

  • PLAY TO WIN

  • EXTREME OWNERSHIP

  • SOLUTIONS, NOT PROBLEMS

  • BEST IDEA WINS

  • ALWAYS BE GROWING

  • NOBODY IS BIGGER THAN THE TEAM

READY TO APPLY?

We're reviewing candidates daily and hiring quickly.
If you're a Google Ads pro who lives and breathes local lead gen, we want to hear from you.
Apply now — let's build something great together.

#J-18808-Ljbffr

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