Director of Content

Position Summary
:

We're seeking a seasoned Director of Content who is both a
strategic editorial leader and a first-rate writer
. You'll shape the voice of DemandScience and personally contribute to flagship content - from thought leadership articles and research narratives to campaign storytelling. This is a
player/coach role
for someone who can think like an editor-in-chief and write like a journalist.

You'll lead a team of content writers and work cross-functionally with creative, demand generation, brand, and product marketing teams to develop compelling, high-impact content across formats and channels. This is a senior strategic and operational role that combines writing/editing expertise, editorial planning, and leadership, focusing on consistent quality, performance alignment, and cross-functional collaboration to deliver business results.

Essential Job Functions "What You'll Do"
:

• Serve as editor-in-chief and player-coach, personally writing and editing cornerstone pieces while guiding a small global team.
• Author high-impact content
  yourself, including executive ghostwriting, thought leadership, research reports, and strategic campaigns
• Translate complex ideas (data, AI, performance marketing) into clear, compelling stories
• Elevate writing quality across the team and guide professional development through hands-on coaching, developmental editing, and structured feedback
• Ensure all content reflects a consistent voice, data accuracy, and high journalistic standards, and is aligned with our brand, visual identity, tone, and clarity
• Develop and maintain the content calendar and editorial roadmap, ensuring alignment with demand generation objectives, buyer journeys, funnel stages, and go-to-market priorities
• Ensure content tells a cohesive story that reflects DemandScience's positioning, translating high-level messaging into content that connects and converts
• Work with stakeholders across marketing (including demand gen, product marketing, and web teams) to align messaging and map content to funnel stages and ICP needs
• Manage the content development process from brief to delivery, including scoping, assigning, editing, and publication workflows
• Measure performance of key content assets and continuously refine the content strategy for pipeline impact
• Use data and LLM/AIO/SEO insights to guide topic selection, while maintaining editorial integrity. partner with SEO, digital, and analytics leads and SMEs to ensure content supports discoverability, performance, and campaign success
• Support content localization, personalization, and repurposing efforts to scale impact across regions and formats
• Partner with senior executives and subject-matter experts to develop high-impact narratives for analyst briefings, media, and industry events

Essential Qualifications "What You'll Need":

• 10+ years in content marketing or editorial roles, with at least 3+ years in a senior leadership or team management capacity
• Proven experience leading content teams and editorial processes within a B2B or demand gen-focused environment
• Exceptional English writing ability – able to craft and edit original long-form and short-form content at a high editorial standard
• Background in journalism, communications, or editorial writing; experience writing for North American business audiences strongly preferred.
• Hands-on writing experience in thought leadership, executive ghostwriting, or research-driven storytelling
• Proven player-coach approach — able to lead by example, mentor writers, and personally contribute to flagship content.
• Strong editorial judgment and an instinct for narrative flow, tone, and clarity
• Deep understanding of buyer journeys, demand gen funnels, and persona-driven content strategy
• Hands-on experience developing content briefs, managing editorial calendars, and overseeing end-to-end content workflows from ideation to publication.
• Familiarity with CMS platforms (e.g., WordPress or similar), project management tools (e.g., Monday, Asana), and content publishing systems
• Experience managing external writers, agencies, or SEO contractors is a plus
• Organized, deadline-driven, and able to prioritize high-impact deliverables in a fast-paced environment
• Exceptional attention to detail, ability to manage multiple priorities, and a strong sense of initiative
• Comfortable navigating ambiguity, leading with autonomy, and moving quickly from insight to