SEO & Digital Marketing Specialist

Status: Full Time / 40 Hours / week

Work Schedule: 11:00 AM to 8:00 PM AEDT / 9:00 AM to 6:00 PM PHT (Monday to Friday)

Why choose Remote Staff?

• 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
• 18 years in the remote work industry. We've helped more than 8K Filipinos establish virtual careers with international clients since 2007.
• Competitive and negotiable compensation (depending on skill level & experience)
• 100% coverage on Government Contributions Remittance* to SSS, Philhealth and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction.

*Terms and conditions apply.

About the Company:

Our client is a pioneering pet care organization offering at-home end-of-life veterinary services across Australia and the United Kingdom. With a strong focus on compassion and dignity, they help families say goodbye to their beloved pets in the comfort of home. Operating with a highly mobile team of veterinarians and a growing online presence, they're redefining how pet owners experience one of life's most difficult moments. As a growing remote-first team, they are seeking a proactive and skilled SEO & Digital Marketing Specialist to join them in their mission.

Key Responsibilities:

Search Engine Optimization & AI Optimization

• Optimize and maintain the company's WordPress website for SEO and AI search (Google Search, Gemini, ChatGPT, Bing Copilot, etc.)
• Conduct keyword research, SEO audits, backlink building, and on-page SEO updates
• Manage and monitor Google Search Console, GA4, and other analytics tools
• Create and publish SEO-focused blog articles and website content
• Identify and implement AI search visibility strategies (e.g., Wikipedia entries, Bing listings)
• Track and report SEO performance metrics weekly and monthly

Google Ads Campaign Management

• Create, monitor, and optimize Google Ads campaigns aligned with business goals
• Write compelling ad copy and adjust campaigns based on performance
• Monitor budget allocation and ad spend with prior approval from leadership
• Adjust campaigns based on service area changes (e.g., new or removed veterinarians)
• Track performance using GA4 and report on insights and conversion data

Social Media Management

• Manage and grow presence on Instagram, Facebook, and TikTok
• Repurpose company-created video and content assets for social channels
• Source and curate heartwarming, pet-related viral content to engage audience
• Post 3–4 pieces of content per week across channels
• Track and grow subscriber base, aiming to replicate prior viral success
• Support development of AI-generated or original creative content to drive engagement

B2B Marketing & LinkedIn

• Support recruitment marketing by creating campaigns targeted at veterinarians
• Manage LinkedIn content strategy to attract professional partnerships and veterinary talent
• Contribute ideas and create marketing assets for both client acquisition and vet recruitment

Reporting & Collaboration

• Weekly check-in with a short report and 10–15 min sync call
• Monthly deep-dive reporting across SEO, Google Ads, social performance, and spend
• Proactively suggest new campaigns, strategies, and optimizations
• Communicate regularly via WhatsApp or Slack

Qualifications & Requirements:

• 5–6+ years of experience in SEO, Google Ads, and digital marketing
• Proven experience managing WordPress websites and Google Search Console
• Hands-on experience with GA4 and understanding of AI search optimization techniques
• Strong understanding of paid advertising strategy and execution in Google Ads
• Experience managing and growing brand social media channels (IG, TikTok, Facebook)
• Strong written English and content creation ability (blogs, social captions, ad copy)
• Experience using social media scheduling and analytics tools
• Ability to work independently, manage time effectively, and meet deadlines
• Comfortable working in a sensitive subject area (pet end-of-life care)

Nice-to-Have Skills

• Experience in AI content creation tools (e.g., ChatGPT, Midjourney, DALL·E)
• Familiarity with tools like Ahrefs, SEMrush, or similar (access can be discussed)
• Background in general marketing strategy (not just digital execution)
• Experience running B2B marketing campaigns or recruitment marketing
• Prior experience working with global teams or clients in veterinary/pet-related industries

Job Type: Full-time

Pay: Php75, Php100,000.00 per month

Benefits:

• Work from home

Application Question(s):

• 1. How many years of experience do you have as an SEO Specialist?
• 1. How many years of experience do you have using AI Search (Google Search, Gemini, ChatGPT, Bing Copilot, etc.)?
• 1. How many years of experience do you have as Digital Marketing?
• 1. How many years of experience do you have in Social Media Management?
• 1. How many years of experience do you have using Google Search Console?
• 1. How many years of experience do you have using GA4?
• 1. How many years of experience do you have using WordPress?
• 1. Please provide the link to your portfolio with samples of your previous work. (Required)
• 1. What is your expected salary?
• 1. How soon can you start?

Work Location: Remote